Media

Sports management groups in Australia say that sponsorship dollars are harder to come by because they are being siphoned off to Olympic contracts, the Australian Financial review reports.

The National Basketball Association (NBA) and Women's National Basketball Association (WNBA) have signed an agreement with Israeli broadcaster JCS (Jersulem Capital Sports), to broadcast more than 70 NBA games and 20 WNBA games over the next two seasons.

Princeton Video Image Inc (PVI) has signed an agreement with ESPN, the international sports broadcaster, to use their virtual advertising system during the 1998 X Games.

The NFL?s Philadelphia Eagles have signed virtual advertising company Imadgine Video Systems for its pre season games.

Sydney 2000 Olympics organisers have said the cost of staging the Games had blown up by A$150 million (US$90 million), largely because of an increase in the number of events.

Sports equipment group Adidas said it had benefited from the 1998 soccer World Cup but added that in future only official sponsors should have international commercial rights.

British Horseracing received a boost when the Horserace Betting Levy Board's Annual Report announced a growth of more than one percent in betting turnover on racing in 1997/8.

English Channel 5 has become the NFL's terrestrial partner under a new deal signed to broadcast weekly games live.

Real Madrid are the latest top European club to reveal their involvement in talks aimed at setting up a new European Super League.

Universal McCann has picked up the media planning and buying account for the launch of new TV channel Manchester United TV.

Canal Plus, the French media group, says four top Italian soccer teams had awarded exclusive broadcasting rights to Telepiu, its 90%-owned Italian subsidiary.

Manchester United fans vowed on Wednesday to fight every inch of the way to stop their club being taken over by Rupert Murdoch's BSkyB.

Talks have heated up in Cablevision System Corp.'s negotiations to buy the New York Yankees, with an offer that could leave the Yankess owner controlling three of the regions pro-sports franchises.

The Melbourne Cricket Club could lose the right to run the world famous Melbourne Cricket Ground under the State Government's radical plan to "professionalise" the ground's management by removing sports clubs and politicians.

San Francisco 49ers owner Edward DeBartolo Jr. looks set to enter a plea bargain Tuesday in connection with the investigation of former Gov. Edwin Edwards, a move which could help his bid to regain control of the team.

The English Cricket Board is expected to announce that home Test matches will be screened by Channel 4 when its current agreement with the BBC ends in 2000.

A senior Pakistani cricket official has said that accusations of gambling and match-fixing were part of a conspiracy aimed at ruining the reputations of some of the country's international players.

Britain's commercial television companies have said they are to launch the country's sixth terrestrial television channel, ITV2, on December 7 with the declared aim of capturing younger viewers.