Media

Irish drink giant Guinness has signed a #4 million deal to sponsor British commercial network ITV?s coverage of this year?s Rugby World Cup.

British broadcaster Talk Radio has stolen a march on the BBC's renowned Test Match Special by buying the rights to England's cricket test series against South Africa.

Rupert Murdoch's TM3 women's channel, fresh from its success in winning the rights to broadcast Champions' League soccer in Germany, is gearing up to go after its next conquest - the German Bundesliga.

The world's largest professional surfing competitions are set to anchor the $400,000 Panasonic ShockWave Beach Games from July 19 to August 1 in Huntington Beach.

British motor racing tycoon Bernie Ecclestone has said a $1.4 billion asset-backed bond sold by his Formula One company was intended to pave the way for F1's stock market flotation.

Sydney's 2000 Games chief Michael Knight raised the hackles of the International Olympic Committee on Thursday, lecturing its members on the need for reform just two days after cutting millions of dollars in IOC perks from the Sydney budget.

The future of French soccer TV rights will be decided on July 9.

Pay per view television events in Australia are set to rocket to the same levels as in the States, according to Foxtel chief executive Tom Mockridge.

Israeli cable Sports Channel has acquired the rights to the Israeli Premier League and National League soccer rights for the next six seasons.

A member of the British House of Lords has appealed for English soccer club Manchester United to not pull-out of this season's FA Cup tournament.

UK bookmaker, William Hill, is set to expand its online betting service in the US and Far East.

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

The owners of Britain's 59 race courses are planning to launch their own online, tax-free bookmaking business, the Sunday Telegraph reported.

The Bank of New Zealand has withdrawn as sponsor for New Zealand's international men's cricket series, effective from the 1999/2000 southern hemisphere summer, the bank said recently.

Microsoft?s internet portal MSN has signed a deal with ESPN.com to deliver to consumers access to ESPN's online sports content through the MSN network.

European sports website Sports.com is to offer real time betting odds to soccer fans via a set of updateable banners which have been created and produced by London-based interactive marketing agency Tribal DDB.
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FIFA and FIFPro have finally reached agreement about FIFPro's participation in the implementation of FIFA's new regulations on the international transfers of football players.

English rugby union team the Leicester Tigers have appointed sports public relations agency Vision Sports PR to boost their profile at both a national and international level.