Media

CBS SportsLine.com's fantasy football games are to be branded "courtesy of Miller Lite", following Miller Lite?s agreement to become presenting sponsor.

The organisers of the Sydney Summer Games have already set one record, the largest media centre in Olympic history.

Preparations for the Dodge return to NASCAR Winston Cup are quickening with fewer than 200 days left in Dodge?s countdown to Daytona 500 - and marketing and publicity plans already well-advanced.

Former NBA player Bill Bradley has been approached to take over as chairman of the US Olympic Committee, according to media reports.

Rumours continued to swirl that Major League Baseball's Toronto Blue Jays were about to be sold to media powerhouse Rogers Communications Inc. , but both the potential suitor and the team's current owner refused to comment on whether the two sides are in the final innings of a blockbuster deal.

Global Sports Ventures, the UK-based digital talent packaging operation, is set to go live with its UK web site at the end of August 2000.

Macon City Council in Georgia has passed a resolution on a lease agreement between a company that plans to bring an arenafootball2 franchise to Macon's Coliseum.

The BBC is planning to broadcast round-the-clock coverage of the Olympic Games across its television, radio and internet platforms.

Yahoo! Sports is to kick off its third season of Free Full Fantasy Football in the lead up to the 2000 pro American football season.

British Sky Broadcasting (BSkyB) has signed a five-year deal with the Premier League?s West Ham United FC to design, develop and maintain the club's internet site.

Mega TV deals will boost the income of England's soccer teams to well over $1bn ($1.5 billion) this season but the windfall must not simply be poured into players' pockets, a report has warned.

Baseball club the Arizona Diamondbacks has recently borrowed $20m to meet operating expenses, according to media reports.

iN Demand, the US pay-per-view network, is to showcase its first-ever sports production this autumn with the debut of five Sanex WTA Tour tournaments.

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

Olympic fever is hotting up in Beijing, with posters plastered around subway stations, advertisements in national newspapers and passionate pledges of support in state media by everyone from taxi drivers to government leaders, but it is not Sydney they are getting worked up about, this interest is triggered by Beijing?s bid to host the 2008 Games. See the `FEATURES? section of SportBusiness.com for the full story.

Univision Communications, the US-based Spanish-language media company, has acquired the exclusive U.S. Spanish-language television rights to broadcast the final tournaments of the FIFA World Cup in 2002 and 2006.

NBC/Quokka Ventures has signed a deal to use a new media player for its online coverage of this summer?s Olympic Games.

VPN Communications Corporation broadcast audio of the NFL "Monday Night Football" game on the internet last night.