Media

The South African Rugby Football Union (SARFU) has called together its top 260 administrators to thrash out an anti-racism policy in the sport.

The International Football Channel (TIFC), the world's only 24-hour soccer channel, has launched its signal on WEYS-TV, a move that immediately guarantees the channel 17 hours of daily broadcasts to more than one million South Florida homes. As of June 1, the broadcasts will take place around the clock.

London-based sports public relations company, Vision Sports PR, has consolidated its team of sports consultants selected for their sports media and participation experience.

An interactive online sport site has joined forces with one of the largest Swedish cable-TV companies to bring coverage of the Swedish National Soccer League to Swedish broadband customers.

The English Premier League will consider plans this week to launch its own pay-television network instead of selling soccer rights to a third party broadcaster, the UK?s Guardian newspaper has reported.

Tampa Bay Lightning and Sunshine Network have signed a six-year extension of their current television rights agreement, which now continues through the 2007-2008 NHL season.

The European Broadcasting Union has called for clear rules on the use of virtual advertising in televised sports events.

A bidding war for the broadcast rights to Major League Baseball is set to flare into life as existing deals fizzle out at the end of the current season.

Two of the biggest circulation newspapers in the UK have launched a web site devoted to soccer?s upcoming Euro 2000 tournament.

The reconstruction of Wembley Stadium, the centrepiece of England's 2006 World Cup bid, has been given the green light, according to UK media reports.

The New York Yankees, the club with the highest pay-roll in US baseball, is seeking to double the value of its local cable television broadcast rights, reports Financial Times sources.

Extreme International have signed a long-term extreme sports content supply deal with Italian cable operator Stream.

The XFL, a new professional football league jointly owned and run by World Wrestling Federation Entertainment and NBC, has named veteran sports public relations specialist Steve Griffith as the league's Vice President of Corporate Communications.

Total Sports, an online sports media company, and the National Collegiate Athletic Association (NCAA) will have provided online coverage of nearly 100 events when this year?s spring season championships come to a close.

Former Pakistan cricket captain Salim Malik and all-rounder Ata-ur-Rehman were banned for life by their country's cricket board on Wednesday.

Greece's government plans to pass a new law next month aimed at speeding up preparations for the 2004 Olympic Games.