Media

Boston Media Corporation, a Boston-based internet advertising, media and technology firm, has launched an online sports advertising network.

John Deere, a manufacturer of commercial and consumer lawn care equipment, has been named as the preferred golf & turf equipment supplier for the 2001 Ryder Cup.

English county cricket club Kent has appointed Jon Fordham as its head of marketing.

Fox Sports Net 2 has launched on three cable systems in the L.A. area which have been holding out against the Fox offering.

Sri Lanka's scandal-tainted cricket board has suspended its chief executive amid reports of a multi-million dollar television rights dispute.

Major League Baseball?s ?Subway Series? cost the owners of the Fox network, an incredible $70 million, far more than analysts expected.

Media company Digital Sport, which features onefootball.com as its flagship web site, is raising at least #4m ($6m) for future development.

Totalbet.com, the e-betting joint venture between the Tote and PA Sporting Life Limited, has become the first UK betting site to offer direct-to-pool betting on US horse racing pools.

Since the October launch of NBC6?s motorsports show `On Track from Lowe?s Motor Speedway?, nbc6.com has been placing every episode on the web.

Japan's Toyota Motor Corp says it will buy a major stake in a motor racing circuit as part of its preparations for a return to Formula One racing in 2002.

ISL United States and PSP Sports, a US-based sports marketing and media company have signed an agreement to integrate their marketing infrastructure and business relationships.

Premier Rugby, the commercial and marketing arm of English First Division Rugby (EFDR), has made two new key appointments strengthening the team supporting English club rugby.

Auckland Warriors, the cash-strapped New Zealand rugby league team, is to be snapped up by Auckland-based entrepreneur Eric Watson.

Lachlan Murdoch, the 29-year-old son of global media baron, Rupert Murdoch has been appointed deputy chief operating officer of News Corp Ltd, the third most senior position in his father?s empire.

Philips Consumer Electronics has become the official partner of the AufSchalke arena in Gelsenkirchen, giving the Dutch electronics giant ?preferred supplier? status and sponsorship, but not naming rights, of the arena.

NBC finally showed some live coverage of the Olympics at the weekend ? deciding at the last moment to broadcast the men?s basketball gold medal game.

Australian Olympic broadcaster Seven Network has dramatically reduced advertising levels by an average of 25% following viewer complaints and defections to the network?s pay-TV service.

Fifteen days after its official launch, the new sports information channel, Eurosportnews, has reached a distribution agreement with two leading CATV operators, Kosmos TV in Moscow, Russia and Alma TV in Kazakhstan.