Media

English Premier League club Arsenal looks set to be the next British football club in line to join forces with a media company, according to British newspaper reports.

Firststake.com has appointed the former general manager of Sportingbet.com, Peter Kyte, as its new senior operations manager of its new online betting service.

Major League Baseball star Ken Griffey Jr has signed a sponsorship deal with Pepsi-Cola ? just one week after Sammy Sosa signed terms with the fizzy drink giant.

The Indy Racing League (IRL) has become the first major motor sport to utilize virtual advertising in the national telecasts for their entire series.

Global Sports, the Internet company that develops and operates the online sporting goods business of leading retailers and Internet/media companies, has reported revenues for the fourth quarter and year ended January 1, 2000 of $5.5 million.

German industry sources have said media group EM.TV was close to completing a deal to obtain a majority stake in Bernie Ecclestone's Formula One Administration Ltd.

Britain's first online lottery has been launched with a football theme and the backing of top soccer clubs, giving fans the opportunity to choose which club receives the proceeds from each game.

South Africa wants the 2006 soccer World Cup, deserves it and is more than ready to make it work, the country's newspapers declared on Thursday as a crucial FIFA inspection got underway in Johannesburg.

The BBC has secured a five-year deal to keep live Test cricket on BBC Radio.

European soccer champions Manchester United have pushed back the commercial frontiers of sport even further today after a rise in its share price saw it become the first club in the world to be worth more than #1bn ($1.6bn).

A regional court has overturned a 1998 ruling by Italy's Antitrust watchdog that a sports rights accord

The BBC has struck a deal with the US channel TrackPower Inc, giving them the rights to rebroadcast the BBC?s coverage of horseracing at Ascot, Goodwood, Newbury and Haydock racetracks throughout this year.

Interactive betting service Blue Square is to sponsor a entire race meeting at England?s Kempton Park Racecourse later this month.

UK all-sport radio station talkSPORT says it is being `robbed? of ratings after a survey revealed many listeners mistook its broadcasts for that of its rival the BBC.

The North American Broadcasters Association (NABA) has teamed up with the International Council of the National Academy of Television and Arts Sciences (NATAS) to present a special breakfast panel on the future of sports broadcasting at this month?s Sportelamerica.

Microsoft is poised to step up its positioning in digital television by joining forces with NDS, which supplies software for pay-TV operators.

US soccer is coming to the German Internet market after DotCom Ventures ? a subsidiary of the Peacock Financial Group ? struck a web co-production agreement with Cyware Media.

One of ISL?s key figures in the marketing of its top soccer properties is to quit to join Quokka Sports, Sport Business can confirm.