Media

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

UK cable giant Telewest and interactive digital services network ITV Active have signed a deal with a company called Global Interactive Gambling (GIG) to bring instant gambling to television screens in time for the World Cup next year.

UK broadband entertainment specialists Sportev have appointed Media Action Sports (MAS) as their exclusive representative in Spain.

UK online gambling company Sportingbet.com has appointed Alfred Francis Ballester as its non-executive director.

Boxing promotion firm Main Events has chosen US-based company Sekanki to be its exclusive media asset management and strategy partner.

European basketball’s governing body FIBA has sensationally pulled out of plans for the unified Euroleague – claiming it could not work with ULEB.

Motorcycling’s MotoGP has signed a deal to produce a video game for Nintendo’s latest hand-held gaming console – the Game Boy Advance.

The Kirch Group has confirmed its intention to merge Kirch Media with the listed broadcast company ProSiebenSAT.1.

England's footballers may insist that Wembley Stadium is no longer needed, but Patrick Carter, the businessman called in by the government, believes the old site is still the best option for a new national stadium.

Japanese car giant Toyota has won the race to sponsor UK commercial network ITV’s exclusive Formula One coverage.

UEFA president Lennart Johansson is to stand for a fourth term as president of European soccer’s governing body, as the war of words between UEFA and FIFA seems to have reached a cease fire.

Cricket fans will be able to listen to live commentary on the internet for the current one-day international cricket series involving England, Pakistan and Australia.

Lorraine Heggessey, controller for UK terrestrial channel BBC1, has sent an internal brief around the various departments of the public broadcaster requesting ‘anti-football’ content for the Saturday night schedule, a UK trade magazine has said.

Chief of the World Rally Championship, David Richards, says not one team in the series is fully exploiting the opportunities offered by the revamped event.

FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.

The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.

The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.

UK terrestrial broadcaster the BBC has told sportbusiness.com that it still holds a strong hand in the upcoming fight for the domestic TV rights to the British Open Golf Championship.