Media

Rugby Union
Sponsorship & Marketing

Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
Football
Media

Javier Tebas, the president of Spain’s LaLiga, has met with executives from clubs in the Brasileiro Campeonato Série A and Série B to discuss a new collective rights model and investment strategies for…
Multiple Sports
Media

Nordic Entertainment (Nent) Group has agreed a distribution deal in Sweden for its Viaplay OTT streaming service with telecoms operator Tele2
Football
Media

The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Motorsport
Technology

Formula 1 has signed a strategic collaboration agreement with Tata Communications ahead of the 2022 season which will see Tata return to the sport as its Official Broadcast Connectivity Partner
Football
Media

Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has recommended changes to the sale of broadcast rights to LaLiga in Italy, Portugal, the Netherlands and Ma…
Football
Media

Helbiz Media, a division of US micro-mobility company Helbiz, has agreed a deal with Sportize.pl for the Polish OTT platform to cover Serie B, the second tier of Italian club football. Sportize
Football
Media

OneFootball, the football-focused media platform, is to offer live coverage from Italian football’s third-tier Serie C on a pay-per-view basis after reaching a distribution agreement with rights-holder E…
Football
Media

Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency
Multiple Sports
Media

Pan-regional sports broadcaster SPOTV has agreed a carriage deal with Indonesian telecoms operator First Media
Athletics
Media

Australian commercial broadcaster Seven has secured streaming rights for Athletics Australia events in a three-year deal
Golf
Media

The Discovery Sports division of media group Discovery has acquired rights to the US Masters in Sweden, while extending its deal for the golf major in Norway
Multiple Sports
Media

Media group Discovery plans to combine its subscription streaming service, discovery+, with WarnerMedia’s HBO Max, once its planned merger with the AT&T-owned entity completes.
Multiple Sports
Media

Telecom Italia (TIM), the dominant telecoms operator in Italy, has announced it will engage in formal talks with KKR over the US-based private equity firm’s takeover approach.
Football
Media

ESPN demonstrates importance of Real Madrid v FC Barcelona clash to network with 20 hours of lead-up content and 30 staff on-site at the Bernabeu, while there will be four watch parties across the United States.
Football
Media

Both the Saran agency and TRT, the Turkish public broadcaster, have announced that they have signed contracts for various Turkish Süper Lig broadcast rights packages, albeit the main live rights package …
Multiple Sports
Media

Pan-regional sports broadcaster SPOTV has launched a mobile streaming app. SPOTV Now will provide live and on-demand access to linear pay-television channels SPOTV and SPOTV2 across Southeast Asia
Rugby League
Sponsorship & Marketing

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…