Sponsorship & Marketing

Football
Finance & Law

Manchester United returned to narrow net profit in the first quarter of 2024-25, with revenue and costs both reduced compared to a year ago, as the Premier League club adjusted to the strategy of its new…
Rugby Union
Licensing & Merchandising

The English Rugby Football Union is close to replacing its Umbro kit supply agreement, with Castore thought the most likely candidate to take on the rights.
Tennis
Sponsorship & Marketing

The Australian Open's popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the home appliance and consumer electronics firm expands its portfolio in the sport.
Multiple Sports
Industry Moves

The Wasserman-owned CSM has appointed experienced agency executive Ian Mathie to a role heading up its activities in Saudi Arabia
Multiple Sports
Sponsorship & Marketing

Le Coq Sportif has been placed in receivership as it continues to try and salvage its financial future and remains subject of a legal case for non-payment of fees to the French Rugby Federation (FFR).
Football
Sponsorship & Marketing

Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in an alcohol sector event-naming deal that is rare in Australian sport.
Motorsport
Sponsorship & Marketing

The Renault-owned Alpine Formula 1 team has engaged with a new segment of the gambling sector via a new deal with Modo Casino, while rival team Haas has added two new sponsors
Football
Finance & Law

Premier League clubs have today (Friday) approved changes to the league’s Associated Party Transaction (APT) rules, representing a blow for Manchester City in its long-running legal battle against the league.
Sailing
Sponsorship & Marketing

Rolex has upgraded its SailGP sponsorship to become its first-ever title sponsor, having previously conditioned its support on the team sailing series going without such a designation.
Football
Technology

FC Barcelona has agreed a sponsorship deal with New Era Visionary Group (NEVG) that will see the infrastructure integrations specialist work with telco Orange to launch a ‘Barça Mobile’ phone service for …
Football
Sponsorship & Marketing

Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
Football
Sponsorship & Marketing

Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies behind the online gaming platform being declared bankrupt by a Curaçao court.
Football
Sponsorship & Marketing

AS Monaco has agreed a sponsorship agreement Vredestein, the top-of-the-range tyre brand owned by Apollo Tyres.
Football
Sponsorship & Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Golf
Sponsorship & Marketing

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
Winter Sports
Sponsorship & Marketing

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Motorsport
Sponsorship & Marketing

Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
Sailing
Media

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.