Sponsorship & Marketing

American Football
Sponsorship & Marketing

The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
Football
Sponsorship & Marketing

Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
Esports
Sponsorship & Marketing

The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
Football
Industry Moves

The Spanish Football Federation (RFEF) has appointed former Real Madrid executive Ramón Plaza Bautista as commercial and business development manager.
Rugby Union
Sponsorship & Marketing

Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
Football
Sponsorship & Marketing

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Multiple Sports
Sponsorship & Marketing

Lars Stegelmann, the former head of commercial for the Visa Cash App Formula 1 team and one-time commercial director for the DTM sports car racing series, has been appointed to lead a new office in Germany for the Two Circles marketing agency.
Motorsport
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Football
Sponsorship & Marketing

LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Football
Sponsorship & Marketing

Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
American Football
Sponsorship & Marketing

Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Football
Sponsorship & Marketing

Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Padel
Sponsorship & Marketing

Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel
Football
Sponsorship & Marketing

Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
Football
Sponsorship & Marketing

Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
Football
Sponsorship & Marketing

Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe