Sponsorship & Marketing

Football
Sponsorship & Marketing

Pernod Ricard has pulled its sponsorship of Paris Saint-Germain after just three days following a fierce backlash from football fans in Marseille, from where the drinks company hails.
Basketball
Sponsorship & Marketing

WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
Football
Licensing & Merchandising

Video game publisher Konami has secured a significant victory in its battle with rival EA Sports by securing exclusive agreements with Serie A's two Milan clubs for the 2024-25 season, SportBusiness has learned.
Motorsport
Sponsorship & Marketing

Banco Santander has completed a pivot in its motorsport sponsorship strategy by securing a central sponsorship agreement with Formula 1 after opting against a renewal of its Ferrari team deal.
Cricket
Industry Moves

Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.
American Football
Sponsorship & Marketing

The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
Football
Sponsorship & Marketing

Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.
Esports
Sponsorship & Marketing

The media rights subsidiary of Los Angeles-based esports organisation FaZe Clan has acquired an equity stake in the energy drink G Fuel as part of a long-term sponsorship agreement between G Fuel and FaZe…
Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
Football
Industry Moves

The Spanish Football Federation (RFEF) has appointed former Real Madrid executive Ramón Plaza Bautista as commercial and business development manager.
Rugby Union
Sponsorship & Marketing

Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
Football
Sponsorship & Marketing

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Multiple Sports
Sponsorship & Marketing

Lars Stegelmann, the former head of commercial for the Visa Cash App Formula 1 team and one-time commercial director for the DTM sports car racing series, has been appointed to lead a new office in Germany for the Two Circles marketing agency.
Motorsport
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Football
Sponsorship & Marketing

LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Football
Sponsorship & Marketing

Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
American Football
Sponsorship & Marketing

Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.