Sponsorship & Marketing

Football
Sponsorship & Marketing

Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
Football
Sponsorship & Marketing

The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Motorsport
Sponsorship & Marketing

Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Football
Sponsorship & Marketing

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
American Football
Sponsorship & Marketing

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Football
Sponsorship & Marketing

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Motorsport
Sponsorship & Marketing

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Football
Sponsorship & Marketing

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Squash
Industry Moves

Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
Rugby Union
Sponsorship & Marketing

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
Cricket
Sponsorship & Marketing

Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Football
Sponsorship & Marketing

MG Motor’s decision to upgrade its sponsorship of Bayer 04 Leverkusen after just eight months is illustrative of the club’s growing commercial clout after a stellar unbeaten domestic season.
Tennis
Sponsorship & Marketing

The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Basketball
Sponsorship & Marketing

Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Football
Sponsorship & Marketing

Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
Football
Sponsorship & Marketing

Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
Football
Sponsorship & Marketing

Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.
Tennis
Sponsorship & Marketing

Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open