Sponsorship & Marketing

Football
Sponsorship & Marketing

Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.
Tennis
Sponsorship & Marketing

Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open
Cricket
Governance

As the West Indies took to the field in Guyana today for the start of the second Test against South Africa, they did so with unbranded shirts: a microcosm of cricket’s challenges in the Caribbean.
Football
Sponsorship & Marketing

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Football
Finance & Law

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Beach Volleyball
Sponsorship & Marketing

The Orsen agency is to commercialise standalone sponsorship packages for international beach volleyball under an agreement with Volleyball World unveiled today.
Football
Sponsorship & Marketing

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Football
Sponsorship & Marketing

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Football
Sponsorship & Marketing

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Football
Sponsorship & Marketing

Uefa has unveiled cryptocurrency exchange Crypto.com as the latest global sponsor of the Champions League, more than two years after a deal for the premier clubs competition fell through.
Football
Sponsorship & Marketing

Chinese smartphone brand Tecno has signed as an ‘Official Global Supporter’ of the Asian Football Confederation's (AFC) newly revamped club competitions.
Multiple Sports
Industry Moves

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America
Football
Licensing & Merchandising

Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)
Multi-sport
Sponsorship & Marketing

Deloitte has deepened its Olympics association as it takes expanded ownership of the technology integration category, placing further doubt over the continuation of IT consultancy and services provider Atos as a Worldwide Olympic Partner.
Football
Sponsorship & Marketing

Nocta, the luxury clothing brand created by sportswear giant Nike and Canadian rap artist Drake, has made its first move into football, becoming the kit supplier of Venezia FC.
Basketball
Sponsorship & Marketing

PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.
Football
Sponsorship & Marketing

Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.
Football
Sponsorship & Marketing

Three global sponsorship positions remain to be filled for the Uefa Champions League in the next commercial cycle after PlayStation officially announced it has extended its contract.