Sponsorship & Marketing

Aussie Rules
Licensing & Merchandising

Global sports merchandising company Fanatics has broadened its work in Aussie Rules football's Australian Football League (AFL), signing a long-term agreement with Richmond, its second deal with a franchise
Multiple Sports
Sponsorship & Marketing

Telecom company One New Zealand has signed as the naming rights sponsor of a major NZ$683m ($418m/€387m) arena currently under construction in Christchurch, New Zealand.
Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Basketball
Sponsorship & Marketing

US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
Football
Sponsorship & Marketing

Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
Football
Sponsorship & Marketing

LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.
Cricket
Sponsorship & Marketing

The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
Rugby Union
Licensing & Merchandising

Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Football
Sponsorship & Marketing

RCD Espanyol has terminated its stadium sponsorship deal with Stage Front and is readying legal action, over allegations of non-payment and breach of contract against the US ticketing and hospitality company.
Football
Sponsorship & Marketing

The Uefa Europa League and Uefa Conference League are likely to have a new betting sponsor next season after Bwin, Uefa's first-ever major betting sponsor, decided not to extend its global sponsorship covering the two competitions, SportBusiness can reveal.
Football
Sponsorship & Marketing

Inter Milan has announced a four-deal agreement with online betting and casino company Betsson to be its main sponsor with a 'sport infotainment brand' to feature on the club's shirts in a bid to circumvent Italy's rules on betting advertising.
Multi-sport
Sponsorship & Marketing

Le Coq Sportif has taken a €2.9m ($3.1m) loan from the Paris 2024 organising committee to help ensure provision of kit at the Games and as a result of what owner Airesis describes as “operational cash flow challenges” for the sportswear brand.
Football
Sponsorship & Marketing

English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.
Multiple Sports
Industry Moves

Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Football
Sponsorship & Marketing

Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Football
Sponsorship & Marketing

The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…
Golf
Sponsorship & Marketing

TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.