Sponsorship & Marketing

Football
Sponsorship & Marketing

Hankook Tire will continue to draw the benefits of promoting both its main brand and subsidiary Laufenn through its renewed sponsorship of Uefa's Europa League and Europa Conference League.
Cycling
Sponsorship & Marketing

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.
Multiple Sports
Licensing & Merchandising

Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
Athletics
Sponsorship & Marketing

Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League
Football
Sponsorship & Marketing

Lega Serie A USA has hired American sports marketing firm Allied Sports as an official agency of record to support the league's North American office in New York in its efforts to expand commercially
Basketball
Sponsorship & Marketing

The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Multiple Sports
Sponsorship & Marketing

News of the administration at Cazoo, the online car dealer which once listed on the New York Stock Exchange with an $8bn valuation, deals a final blow to the remnants of an already decimated sponsorship portfolio.
Golf
Sponsorship & Marketing

Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Football
Media

Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Football
Sponsorship & Marketing

Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Tennis
Sponsorship & Marketing

Saudi Arabia’s Public Investment Fund (PIF) has struck a multi-year deal with the Women's Tennis Association that mirrors its agreement with the men's Tour: sponsorship but no equity investment.
Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Basketball
Licensing & Merchandising

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Football
Sponsorship & Marketing

Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Multi-sport
Sponsorship & Marketing

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions