Sponsorship & Marketing

Cricket
Sponsorship & Marketing

Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Basketball
Sponsorship & Marketing

The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
Football
Sponsorship & Marketing

The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Football
Licensing & Merchandising

Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Mixed Martial Arts
Sponsorship & Marketing

Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Ice Hockey
Industry Moves

David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Football
Industry Moves

US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
Motorsport
Sponsorship & Marketing

Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal. 
Tennis
Sponsorship & Marketing

The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Motorsport
Sponsorship & Marketing

Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Football
Sponsorship & Marketing

Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
Multiple Sports
Finance & Law

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
Football
Sponsorship & Marketing

FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Sailing
Sponsorship & Marketing

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Motorsport
Industry Moves

Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year.