Sponsorship & Marketing

Rugby Union
Sponsorship & Marketing

The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.
Multiple Sports
Industry Moves

Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks
American Football
Sponsorship & Marketing

The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
Tennis
Sponsorship & Marketing

Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor
Sailing
Sponsorship & Marketing

French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Motorcycling
Sponsorship & Marketing

Energy drink Red Bull has switched its sponsorship focus from the Repsol Honda MotoGP team to become title sponsor of the GasGas Tech 3 team for the 2024 MotoGP World Championship season
Football
Finance & Law

The German Football League (DFL) and Germany’s Federal Cartel Office have ruled that Porsche will be able to take a 10.4-per-cent stake in Bundesliga club VfB Stuttgart.
Football
Sponsorship & Marketing

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T
Football
Finance & Law

The importance of sponsors to women’s football and with it the comparative absence of broadcast money has been laid bare for all to see in a new report analysing the finances of the game’s leading clu…
American Football
Sponsorship & Marketing

NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
Rugby Union
Sponsorship & Marketing

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
Multiple Sports
Finance & Law

The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Football
Sponsorship & Marketing

Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Motorsport
Sponsorship & Marketing

The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Esports
Sponsorship & Marketing

Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Surfing
Media

The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors