Sponsorship & Marketing

Athletics
Sponsorship & Marketing

World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
Cricket
Sponsorship & Marketing

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.
Cricket
Sponsorship & Marketing

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Football
Sponsorship & Marketing

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Cricket
Sponsorship & Marketing

Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor
Multiple Sports
Governance

Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Football
Media

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Multiple Sports
Sponsorship & Marketing

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Football
Sponsorship & Marketing

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Multiple Sports
Industry Moves

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Basketball
Sponsorship & Marketing

TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
Football
Sponsorship & Marketing

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Multiple Sports
Sponsorship & Marketing

Artificial intelligence has emerged as one of the key compelling trends influencing the continued growth of the sponsorship industry, according to members of the European Sponsorship Association (ESA).
Football
Sponsorship & Marketing

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Basketball
Sponsorship & Marketing

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Aquatics
Sponsorship & Marketing

World Aquatics has unveiled UPCX, a developer of blockchain payment systems, as a sponsor ahead of next month’s World Aquatics Championships in Doha.
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
Rugby Union
Sponsorship & Marketing

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.