Sponsorship & Marketing

Football
Sponsorship & Marketing

Premier League club Aston Villa is set to announce a kit supplier deal with Adidas, bringing an end to its tie-up with rival sportswear company Castore after two seasons
Multiple Sports
Finance & Law

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Golf
Sponsorship & Marketing

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Football
Sponsorship & Marketing

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Basketball
Sponsorship & Marketing

Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
Multiple Sports
Sponsorship & Marketing

Kukri Sports, the UK-based sportswear manufacturer that counts Commonwealth Games England, Ulster Rugby and Yorkshire CCC among its clients, has undergone a management buyout
Esports
Sponsorship & Marketing

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football
Sponsorship & Marketing

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Football
Sponsorship & Marketing

Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Mixed Martial Arts
Sponsorship & Marketing

TKO Group, the Endeavor-owned public company created by last year’s merger of the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced plans to combine the globa…
Mixed Martial Arts
Industry Moves

Hari Vijayarajan, chief commercial officer at ONE Championship, has left his role to become a regional chief executive at Reebelo, the Singapore-based consumer electronics resale platform
Football
Sponsorship & Marketing

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Football
Sponsorship & Marketing

Clubs from the Chinese Super League will be able to sell team naming rights to commercial entities in a bid to shore up ailing finances
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Basketball
Sponsorship & Marketing

The Indiana Pacers, of the National Basketball Association, have claimed a US major league professional franchise first, with their new jersey sponsor to incorporate a QR code-like patch
Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.