Sponsorship & Marketing

Basketball
Sponsorship & Marketing

The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving three teams without a main jersey sponsor.
Motorsport
Sponsorship & Marketing

Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Football
Sponsorship & Marketing

Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Basketball
Sponsorship & Marketing

Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …
Triathlon
Sponsorship & Marketing

Sports marketing agency Two Circles has been selected to manage sponsorship sales for the new T100 Triathlon World Tour in an extension of its relationship with the Professional Triathletes Organisation…
Motorsport
Sponsorship & Marketing

American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Football
Sponsorship & Marketing

Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Basketball
Sponsorship & Marketing

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Rowing
Sponsorship & Marketing

Luxury fashion brand Chanel has made its first foray into sport sponsorship by becoming title sponsor of The Boat Race
Football
Sponsorship & Marketing

Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.
Rugby Union
Sponsorship & Marketing

A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Football
Sponsorship & Marketing

Former Serie A title sponsor Telecom Italia (TIM) has agreed sponsorship deals with rivals AS Roma and SS Lazio, continuing the telco’s new club-by-club strategy.
Motorsport
Sponsorship & Marketing

Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.  
Basketball
Sponsorship & Marketing

Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
Multi-sport
Sponsorship & Marketing

Despite loaning funds to help Le Coq Sportif fulfil its Paris 2024 kit supply commitments, the French National Olympic and Sports Committee (CNOSF) and French Paralympic and Sports Committee (CPSF) have chosen to renew with the embattled sportswear brand.
Motorsport
Sponsorship & Marketing

AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
Football
Sponsorship & Marketing

Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
Football
Sponsorship & Marketing

Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month