Sponsorship & Marketing

Basketball
Sponsorship & Marketing

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
Basketball
Sponsorship & Marketing

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
Cycling
Sponsorship & Marketing

UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Multiple Sports
Sponsorship & Marketing

German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Golf
Sponsorship & Marketing

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Football
Finance & Law

Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Football
Sponsorship & Marketing

The Spanish Football Federation (RFEF) has unveiled a host of new sponsorship agreements, including with US ticketing and hospitality company Stage Front
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Football
Industry Moves

Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season
US College Sport
Sponsorship & Marketing

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Football
Sponsorship & Marketing

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Football
Sponsorship & Marketing

Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Football
Sponsorship & Marketing

Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.
Rugby Union
Sponsorship & Marketing

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship
Football
Finance & Law

The purchase of 3.5 million new shares in Highlight Event and Entertainment (HLEE) has pushed the shareholding of Alexander Studhalter below 20 per cent, as Highlight seeks to minimise risks to the company posed by restrictions placed on the Swiss businessman by US authorities.
Cycling
Sponsorship & Marketing

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Football
Sponsorship & Marketing

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).