Sponsorship & Marketing

Mass Participation
Events

UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
Skiing
Sponsorship & Marketing

Norwegian ski team athletes have won a breakthrough ruling in pursuit of greater control of their image rights in a long-running dispute with the Norwegian Skiing Association (NSF)
Football
Sponsorship & Marketing

Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
Winter Sports
Sponsorship & Marketing

US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)
Football
Sponsorship & Marketing

Ligue 1 club AS Monaco has signed up fashion jewellery brand APM Monaco as its new main partner, a deal that ends the local Tourist & Convention Authority’s short spell as the holder of front of shirt sponsorship rights.
Football
Sponsorship & Marketing

Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Sponsorship & Marketing

The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme
Tennis
Sponsorship & Marketing

The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
Australian Rules Football
Sponsorship & Marketing

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal. 
Football
Sponsorship & Marketing

Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
Football
Sponsorship & Marketing

Club América, the most successful club in Mexican football, has hired IMG as its commercial partnerships agency in a bid to tap more international sponsors, with a particular focus on the United States.
Tennis
Governance

The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Horse Racing
Sponsorship & Marketing

The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
Football
Sponsorship & Marketing

Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Motorsport
Industry Moves

The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Football
Industry Moves

Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Football
Sponsorship & Marketing

UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.