Sponsorship & Marketing

Motorsport
Esports

iRacing is to launch a Nascar console game in 2025 after acquiring Nascar Team Properties' exclusive simulation-style console racing games license from Motorsport Games
Motorsport
Sponsorship & Marketing

The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio. 
Mass Participation
Sponsorship & Marketing

The MSM agency has agreed a deal with Spartan Race to seek out sponsors for the obstacle race and endurance brand. Spartan Race encompasses a family of brands, including Tough Mudder
Football
Sponsorship & Marketing

The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
Rugby Union
Sponsorship & Marketing

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Multiple Sports
Sponsorship & Marketing

London’s Excel arena has announced a new long-term strategy to identify new sponsorship opportunities and unlock value beyond the venue’s core events business.
Ice Hockey
Sponsorship & Marketing

The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
Football
Sponsorship & Marketing

Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Volleyball
Sponsorship & Marketing

Infront has found a new main sponsor for the Turkish Volleyball Federation (TVF) after brokering an initial two-year agreement with Solgar, the Turkish vitamins brand
Football
Sponsorship & Marketing

Cinch has invoked a break clause in its title sponsorship agreement with the Scottish Professional Football League (SPFL) to allow the online car retailer to exit at the end of the current 2023-24 season
Ice Hockey
Sponsorship & Marketing

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T
Football
Sponsorship & Marketing

After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
Basketball
Sponsorship & Marketing

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Golf
Sponsorship & Marketing

TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
Cricket
Sponsorship & Marketing

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Basketball
Sponsorship & Marketing

Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Mixed Martial Arts
Technology

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts