Sponsorship & Marketing

Multiple Sports
Sponsorship & Marketing

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Mass Participation
Industry Moves

The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months amid “strategic differences”.
Football
Industry Moves

Wrexham, the League One side owned by Hollywood actors Ryan Reynolds and Rob McElhenney, has further developed its commercial and communications structure with the hire of Rob Faulkner from the European…
Football
Sponsorship & Marketing

Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
Football
Media

The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Football
Sponsorship & Marketing

Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Sponsorship & Marketing

The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
American Football
Fan Engagement

The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Football
Sponsorship & Marketing

Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.
Football
Media

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Basketball
Sponsorship & Marketing

The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues. T
Football
Media

Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
Rugby Union
Sponsorship & Marketing

Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR).
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders today (Thursday) unveiled its inaugural jersey patch sponsor in the shape of outdoor lifestyle brand Solo Stove
Esports
Licensing & Merchandising

Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
Cycling
Events

IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Football
Sponsorship & Marketing

Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.