Sponsorship & Marketing

Basketball
Sponsorship & Marketing

Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Multiple Sports
Sponsorship & Marketing

US venue development, advisory and investment company Oak View Group has teamed up with MSG Entertainment and Sphere Entertainment Company to launch a new entity that will manage sponsorships for sports and entertainment brands and venues around the world.
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Football
Sponsorship & Marketing

African betting operator Betpawa will pay cash tokens to all players on winning teams in Ugandan second-tier league matches as part of a controversial new sponsorship deal with the Ugandan football association…
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
Football
Sponsorship & Marketing

Mercado Libre, one of the leading e-commerce firms in Latin America, has signed up as a sponsor of all club competitions run by Conmebol, South American football's governing body
Handball
Sponsorship & Marketing

The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
Sailing
Sponsorship & Marketing

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
Rugby Union
Sponsorship & Marketing

Dutch brewing company Heineken will continue its sponsorship of European Professional Club Rugby (EPCR)’s Champions Cup after it was replaced by banking and wealth management services brand Investec as the title partner of the competition.
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Esports
Sponsorship & Marketing

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
Football
Industry Moves

The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
American Football
Sponsorship & Marketing

Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Football
Sponsorship & Marketing

Burnley FC has struck a sleeve sponsorship deal with US-based digital trading platform Uphold, leaving Chelsea FC as the only club in the English Premier League not to have sold the inventory