Sponsorship & Marketing

Premier League club Arsenal has continued its recent flurry of commercial activity by signing up Unilever’s ‘Dirt is Good’ brand to its sponsorship portfolio. T

Newcastle United has announced that Jonathan Kane has joined the English Premier League club as its new director of partnerships

Newly promoted English Premier League club Sheffield United has announced a new 'Principal Partner' and front-of-shirt sponsor in Dubai-based online trading provider CFI Financial Group

Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.

The World Anti-Doping Agency has appointed The Sports Consultancy to help find sponsors as it seeks to lessen its reliance on funding from the Olympic Movement and governments worldwide

USA Gymnastics has announced a new five-year sponsorship with Nike that is the largest in the governing body's history

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…

TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…

Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A

The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent

Arsenal has made several additions to its commercial team as it looks to capitalise on its return to the Champions League for the 2023-24 season

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform

Azerbaijani national oil company Socar has signed a main shirt sponsorship deal with Turkish Süper Lig club Galatasaray covering European competition only in an agreement that has political as well as …

Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…

New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas. 

The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.