Sponsorship & Marketing

Utilities firm npower will not be renewing its second-tier sponsorship deal with the FA Premiership next season after the league demanded a minimum three-year commitment.

Glen Kirton will not join FIFA after the collapse of ISL ? despite mounting speculation he would spearhead the FIFA Marketing department.

British online sports marketing firm e-comsport Group has signed a three-year contract with Italian Serie A football club Juventus for its skill-square game product.

FIFA, soccer?s world governing body, has denied any of the eleven main sponsors of next year?s soccer World Cup will pull out of the event, following a special meeting on Tuesday.

Sportswear manufacturer adidas will be the official footwear and apparel sponsor for the European X Games Qualifier, the European debut of ESPN's X Games franchise.

The G14 group of elite soccer clubs has called on UEFA to introduce a "fair and open" tender for the marketing rights to the Champions League.

Advertising on car windscreens moved a step closer with the launch of new technology that allows branding on the outside but which is invisible to the driver.

The Indy Racing League is this year set to steal its largest share of sponsorship dollars from Championship Auto Racing Teams (CART), analysts predict.

A domestic record 5.55m rupees ($117,000) is to be paid for each cricket Test India plays in a deal agreed with international sports management firm IMG.

The postponement of this year's FIFA World Club Championship in Spain could damage soccer?s credibility in Japan, according to the president of J. League club Jubilo Iwata.

The ever-increasing cost of sports rights is forcing potential bidders to look at new ways to raise money, according to broadcast analysts responding to the merger of RTL Group, Vivendi Universal and Groupe Jean-Claude Darmon.

MVi Total Sponsorship, the sponsorship division of global media communications giant CIA, is set for a major expansion programme into Europe.

The England and Wales Cricket Board (ECB) has agreed a three-year extension to its current television contracts with terrestrial broadcaster Channel 4 and pay-TV channel Sky Sports.

Beach soccer is to win the official recognition of governing body FIFA this week in a move that will greatly enhance the sport?s chances of winning Olympic status by 2008.

A meeting of the G14 group of top European soccer clubs has failed to agree criteria for the admission of new clubs, reports sportbusiness.com soccer writer Simon Banks from Milan.

FIFA are locked in crisis talks with rights marketing company Traffic over the World Club Championships fiasco.