Sponsorship & Marketing

Audley Harrison, the British Olympic heavyweight boxing gold medallist, today launched his own sponsorship and television rights company called A-Force.

Global Spectrum, the Philadelphia-based venue management company, has acquired Front Row Marketing Services, which specialises in sales and marketing services for sports and entertainment facilities, including naming rights, premium seating sales, and venue advertising and sponsorship opportunities.

Australia?s top Olympic Games chiefs have been rewarded with hefty pay rises for what was described as the ?best ever? Olympic games in Sydney in September.

Delphi Automotive Systems is to sponsor a race in the Indy Racing Northern Lights Series (IRNLS) for the second consecutive year.

Arsenal's bid to stop a street trader selling unauthorised merchandise has been referred to the European Court of Justice, in a case that threatens sports clubs' revenues from branded products.

Media Content and the Sportel Organisation, owner and organiser of the popular sports broadcasting events in Monaco and Miami are launching an online marketplace.

English soccer club Ipswich Town has signed a club record breaking three-year #4 million ($5.7m) sponsorship deal with Ipswich-based utility TXU Europe.

Troubled marketing giants ISL has been granted a stay of execution with a Swiss court granting its appeal against a bankruptcy order.

A Motorsport boss says his livelihood is being threatened because of a battle between Octagon and IMG, two of the world's largest sports sponsorship agencies.

The United States Postal Service has signed a three-year contract extension to remain the title sponsor of the professional cycling team led by double Tour de France winner Lance Armstrong.

French media giants Vivendi Universal will pay ISMM?s worldwide salaries while it works to take over the troubled Swiss marketing firm, a leaked ISMM memo obtained by sportbusiness.com reveals.

In an attempt to assert just how British it is, the Post Office is to sponsor the Association of Cricket Umpires and Scorers.

Sportsworld Media, the sports marketing and television production company, has increased its foothold down under after buying Elite Sports Properties (ESP), an Australian athlete management company which represents about 20 Olympic and Commonwealth champions, as well as a number of leading Australian Football League players.

The television ratings for the NASCAR Winston Cup have risen this year following the switch to new host broadcaster Fox Sports. The first quarter of races in the 2001 series averaged a rating of 6.8, up 39% on the same period the previous year.

Ford has launched the `Final? phase of its integrated UEFA `destinationfootball? marketing campaign to coincide with the UEFA Champions League final.

ESPN Star Sports (ESS) will develop its broadcast feeds in Asia with the addition of the Philippines.