Sponsorship & Marketing
FORMULA ONE?S SPONSOR PARADISE
Race on Sunday, sell on Monday. That is why car makers and sponsors are spending hundreds of millions of dollars on backing Formula One world championship racing cars.
FIFA PREPARES TO TAKE CONTROL OF WORLD CUP RIGHTS
FIFA is preparing to take control of the handling of its World Cup 2002 and 2006 marketing rights after ISL failed in a Swiss court to postpone bankruptcy proceedings.
JORDAN SPONSORS ON STANDBY FOR COMEBACK
Marketers linked to Michael Jordan are reportedly preparing to refresh their ad campaigns as speculation increases the basketball great will make a playing comeback.
ISL WILL APPEAL ? REFUSE TO COMMENT ON VIVENDI PULL-OUT CLAIMS
ISL has confirmed it will appeal after a Swiss judge refused its application for a postponement of bankruptcy proceedings.
ISL FACE BANKRUPTCY AFTER JUDGE REJECTS DELAY BID
The ISMM Group ? parent company of ISL ? has failed in its bid to postpone bankruptcy proceedings.
OCTAGON EXPANDS ENTERTAINMENT OFFERING
Octagon Marketing has expanded its team to enhance their music and entertainment offerings.
BADMINTON OPEN TO MOVE OVER SPONSORSHIP
The Badminton Association of Indonesia (PBSI) has decided to move the $170,000 Sanyo Indonesia Open from Surabaya to Jakarta for security and sponsorship reasons.
NHL OFFERS PERSONALISED ONLINE VIDEO SERVICE
The NHL has signed a deal with online video firm Virage to develop and distribute personalised player and team video highlights coverage of the 2001 Stanley Cup Playoffs on NHL.com.
VIVENDI SET TO PULL OUT OF ISL RESCUE BID?
French media giant Vivendi may yet pull out of its bid to take control of troubled Swiss marketing giant ISL.
CARNEGIE STRENGTHENS DOWN UNDER
The Edinburgh based global sports marketing and entertainment business, Carnegie Group, is hoping to strengthen its position in Australia with the appointment of Tim McDermott as chief executive officer.
ESPN STAR SPORTS SALES EXECUTIVE QUITS
Seasoned ESPN STAR Sports executive Simon Yu is moving onto pastures new.
NEW SOCCER LEAGUE DEAL FOR NATIONWIDE
The Football League has announced a #12m ($17.3m) three-year extension to its sponsorship deal with Nationwide.
ODDS STACK UP AGAINST SURVIVAL OF XFL
The prospect of the XFL surviving a second season is now officially against the odds ? according to a major US gambling firm.
MERCHANDISING THREAT AFTER COURT RULING
The soccer merchandising market has suffered a blow following the failure of Arsenal Football Club to obtain a ruling in the High Court to protect its trademarks from unofficial competition.
SUPERMARKET BAGS NEW SPEEDWAY SPONSORSHIP DEAL
US supermarket chain Food 4 Less has signed a new sponsorship deal with Irwindale Speedway.
ESPN ACQUIRES SPORTS FISHING GROUP
ESPN may set up a new cable channel dedicated to outdoor fishing and boating, following its acquisition of BASS Inc. (Bass Anglers Sportsman Society).
MYTEAM.COM SIGNS US$1M MARKETING DEALS
Myteam.com, the amateur sports website, has signed four major brands to marketing deals worth US$1 million to the company.
FILA REINFORCES SALES STRUCTURE
Fila has moved to strengthen its sales organisation with three major executive appointments.