Sponsorship & Marketing

Old Trafford will host England's World Cup qualifier with Greece on October 6, the Football Association announced on Friday.

A call by Australian tour veteran, Jan Stephenson, for more support of women?s golf in Australia from American sponsors to boost prize money and promote the sport has received support from Australian golf authories.

London based licensing consultants Giraffe Entertainment have signed a deal with Italian soccer giants Juventus to license the club?s products in the Far East. The deal will be announced in Tokyo on Monday at a press conference, which will also be attended by Juve?s owner, and Fiat magnate Umberto Agnelli, and club vice president and former star Roberto Bettega.

SAIL, the South African sports brands owner, has increased earnings by 48% to R14.86million ($1.89m) for the year ended 31 December 2000, and pushed up headline earnings by 56% to R16.46million ($2.10m) on revenues of R$188million ($23.95m). The company?s net asset value also increased by 205% to R188.6million ($24.02m).

The Rugby Football Union has described a club threat to form a breakaway league as a ?nightmare? and ?foolish?.

The Nasdaq Stock Market has signed on as the North American presenting sponsor for the Sanex WTA Tour.

The 2001 Goodwill Games has forged a sponsorship alliance with energy supplier ENERGEX.

Digital audio company, Radio First, has entered into a five-year agreement with British Sky Broadcasting to broadcast, regionally, Radio First?s network of football club-related digital radio stations on Sky digital.

Newcastle United's St. James' Park will host England's World Cup qualifier against Albania, the FA has said.

England Premiership soccer club Leeds United has launched LUTV, a behind the scenes insight into the club through their official website.

Arena Seating Limited, the UK-based temporary seating company and Metalliform Products Limited, a manufacturer of stadium seats, has formed a joint venture ? Arena Stadia Seating Limited.

The Houston-based sport-marketing agency Global Productions has been selected as sponsorship agency for the Texaco Havoline Grand Prix of Houston for 2001.

Fox Sports? coverage of NASCAR Winston Cup racing from North Carolina Speedway last Sunday recorded an 8.2/19 US rating/share, according to figures released by Nielsen Media Research.

A small Utah software company is keen to find a distributor, while a biomedical firm needs a partner and both hope they can meet with international companies at next year's Winter Olympics.

Kmart has teamed up with WWFE to launch a Wrestlemania X-Seven Sweepstakes national promotion.

ESPN Star Sports (ESS) has signed multi-year agreements for Asian broadcast rights to Formula One motor racing and the leading tennis Grand Slams ? the US Open and Wimbledon.