Sponsorship & Marketing

Quokka Sports has agreed to sell a majority of its college athletics business to zUniversity, a collegiate marketing and web site development firm.

Organisers of the 2005 world athletics championships said on Thursday they are not concerned that London mayor Ken Livingstone has refused to sign a contract with the International Amateur Athletic Federation (IAAF).

Octagon has taken a `substantial? equity position in Spanish sports marketing company Esedos.

Glen Kirton has told sportbusiness.com his reasons for returning to ISL ? and that he is confident for the future of the troubled Swiss marketing giant.

CART has launched legal action against troubled Swiss marketing giant ISL seeking damages in excess of $100m.

Glen Kirton is heading back to ISL as head of football, sportbusiness.com can exclusively reveal.

Troubled Swiss marketing giant ISL has terminated its contract with CART following a row over payments.

Troubled Swiss marketing firm ISL is summoning senior staff to a meeting at its Zug headquarters tomorrow ? with fears that jobs may be lost as it prepares to be sold.

Playboy.com has entered into a content and marketing deal with SportsLine.com.

Dorna has made a special presentation to motorsports governing body FIM of its marketing plans for motorcycling?s Enduro World Championship.

Data-storage systems maker EMC Corp. has struck a sponsorship deal with Toyota Motor Corp.'s Formula One racing team in a bid to take the international storage market's checkered flag.

ISL has been dealt a huge snub by soccer?s world governing body FIFA after it lost out in the right to market this year?s Club World Championship.

ISL has denied its decision to withhold payment from CART was a result of its recent financial troubles.

The NFL?s Philadelphia Eagles and Major League Baseball?s Phillies are upbeat about their prospects of securing lucrative naming rights deal for their new facilities.

CART has blamed a $6.3m shortfall in its latest round of financial figures on the failings of Swiss marketing firm ISL.

Singapore's multi-million dollar sports industry can double its market value to S$1.4 billion by 2010 according to a recent report.

Octagon has emerged as the hot favourite to take over troubled Swiss marketing firm ISL

ITC Ltd , India's largest cigarette maker, has invited proposals to take over its sponsorship of the nation's cricket team following a government move to discourage tobacco advertising.