Sponsorship & Marketing

Officials from the Australian state of Victoria will lobby the country?s rugby union body to convince them that the fourth Australian Super 12 rugby union team must be located in Melbourne and not in Sydney's western suburbs.

Spanish pay-TV firm Sogecable has signed a 3.25 billion-peseta ($17.80 m) deal to market soccer club Real Madrid's image, gaining access to its internet, merchandising and franchising business.

The IOC has told organisers of the 2004 Olympic Games in Athens to speed up their efforts.

The world's richest soccer club, English Premier League side Manchester United , is the most valuable sports brand in Europe, according to a new survey.

The Australian Football League has confirmed that Carlton & United Breweries would replace Coca-Cola as the AFL's naming rights sponsor from this year in a four-year deal, as reported by sportbusiness.com last week.

The AFL is on the verge of signing a lucrative new deal with Carlton and United Breweries in a naming rights sponsorship valued at A$35 million (US$18.5m) over five years.

Korean electronics giant Samsung has signed what is thought to be the biggest sports sponsorship deal in Asian history as a partner of the 2002 Asian Games.

Coca-Cola has emerged as the favourite to become the next title sponsor of English soccer?s Premier League after rivals Pepsi pulled out of the bidding.

German media group EM.TV has gone a long way to guaranteeing its future by signing a rescue agreement with its privately owned rival Kirch.

CART is to open a Los Angeles office dedicated to extending its presence in the entertainment industry.

Troubled sports and entertainment internet group Quokka Sports has been forced to lay off 59 percent of its 369 employees.

AS Roma President Franco Sensi wants to turn the club into an Italian Manchester United by clinching a deal with a big U.S. sports team.

Bob Schwartz has been named vice president of marketing for Comcast-Spectacor Ventures and its affiliated companies.

English Premier League side Leicester could pocket up to #7million from a new sponsorship deal with IT electronics manufacturer LG Electronics.

Virtual advertising used for first-down line sponsors FedEx and Kodak during the International broadcast of Super Bowl XXXV did not ?realise the benefits of the technology?s potential?, according to a new report.

What does mobile phone giant Vodafone have in common with punk-style boots, cider, potato crisps and a northern English car dealer called Reg?