Sponsorship & Marketing
OFFICIALS FACE CASH PROBLEMS AFTER SPONSOR QUITS TOUR
Indian golf officials fear they could face an uphill task raising funds after the main sponsor of the Indian professional tour pulled out last week.
MARLBORO MAY EXIT FORMULA ONE IN TWO YEARS
Philip Morris, owners of the Marlboro tobacco brand, may be considering exiting Formula One at the end of the 2002 season.
NASCAR PROMOTES FEIT TO NEW ROLE
NASCAR has promoted Andrew Feit to the position of director, new business and industry relations.
VICTOR CHANDLER KICKS OFF INTERNET BETTING
Bookmaker Victor Chandler is to launch an internet betting service it says will tap into the growing interest in football.
CART VP OF MARKETING RESIGNS
CART senior vice president of marketing, Patrick Leahy, has quit the company for personal reasons.
SOCCER?S BIG SCREEN ?NON-STARTER? FOR SONY
Sony is reining back its marketing activity in European soccer?s big screen sector because the company believes the business is no longer capable of turning a profit.
UNITED/YANKEES DEAL MAY NOT HAVE IMPACT IN SHORT-TERM
Analysts have expressed scepticism about the immediate benefits Manchester United will reap from its joint marketing deal with the New York Yankees.
SEVEN BILLION TUNE INTO EURO 2000
The EURO 2000 football championships were watched by a cumulative audience of seven billion people, a new survey reveals.
POSITIVE US REACTION TO YANKEES-UNITED DEAL
Sports industry executives in the US have responded positively to the marketing alliance between baseball?s New York Yankees and Premier League soccer club Manchester United.
MANCHESTER UNITED FANS WORRIED OVER YANKEE DEAL
Manchester United supporters have expressed concern at their club?s deal with the New York Yankees.
RHB VENTURES MERGES WITH QUINTUS
Sports, entertainment and events marketing and management firms Philadelphia-based RHB Ventures and Quintus Group in London, have merged to form Quintus, Incorporated.
UNITED AND YANKEES IN MULTI-BILLION DEAL
English Premier League soccer club Manchester United and Major League Baseball?s New York Yankees are set to sign sport's biggest joint marketing deal today.
WORLD?S SPORTS LEADERS TO DISCUSS INDUSTRY’S PRESSING ISSUES AT SPORTBUSINESS 2001
CEO of Jaguar Racing and US motor sport legend Bobby Rahal are among a growing list of senior sports industry executives to speak at SportBusiness2001: The Main Event, to take place 18-20 April at the QEII Conference Centre in London, UK.
UFA-SPORTS ?UNTOUCHED? BY BERTELSMANN DEAL
Europe's biggest media group Bertelsmann AG has opened the way for a possible stock market listing through a share swap deal to take control of Europe's largest television group RTL, the Luxembourg-based owners of Munich-based sports marketing group, UFA Sports.
ADIDAS 2000 PRETAX PROFIT FALLS 13 PERCENT.
German sportswear and equipment maker Adidas-Salomon on Monday posted a 13 percent fall in 2000 pre-tax profit but said it expected sales to rise by a third to about 15 billion marks ($7.22 billion) by 2003.
ARENA FOOTBALL SIGNS WTA TOUR EXEC
The Arena Football League's sales and marketing entity Arena Football League Properties (AFLP) has named Marc Lowitz as vice president of Broadcast, New Media and Business Affairs.
ISL SIGN FUJI XEROX AS NEW WORLD CUP SPONSOR
Fuji Xerox has brought some welcome relief to troubled Swiss marketing giant ISL by becoming an official partner of the 2002 FIFA World Cup.
INDIA TO BAN TOBACCO SPONSORSHIP
The Indian government says it will ban smoking in public places and the sponsorship of sporting events by tobacco firms in a bid to lower cigarette-related deaths.