Sponsorship & Marketing

Peter Casey has been named as the new vice president of the minor league hockey team Philadelphia Phantoms, owned by Comcast-Spetacor in the US.

ISL is ?no Titanic? according to its spokesman ? despite mounting industry speculation that it is in financial dire straits and one industry figure?s claim that it is the ?beginning of the end? for the Swiss marketing giant.

American Seating has promoted Chuck Baily to the position of national sales manager for the sports seating segment of the Architectural Products Group.

Basketball governing body FIBA has denied reports which suggested its relationship with the troubled Swiss marketing giant ISL is close to collapse.

Hong Kong pay television operator i-Cable Communications Ltd is in talks to carry the ESPN sports channel and Phoenix Satellite Television Holdings Ltd channels on its network.

Pan-american Sports Network (PSN), the 24 hour sports channel, has signed a multiyear partnership with soccer legend Pele.

Eurosport has re-branded its on-air image in response to its new programming strategy and brand evolution.

Marketing revenue from the 2000/1 UEFA Champions League soccer tournament has toppled CHF1bn Swiss Francs ($604m), according to UEFA.

Speculation is mounting that the marketing deal between CART and ISL could be terminated or extensively revised.

ISL has denied press reports that it is facing a `$1bn financial crisis? ? or that it is on the verge of terminating its deal with the ATP for the television and marketing rights to the Tennis Masters Series.

Bass-owned brewer Carling have walked away from negotiations to renew their sponsorship of the UK soccer?s Premier League.

American sport and its commercial partners should target the growing US Hispanic population in order to maximise revenues, according to a leading research consultant.

IOC marketing director Michael Payne has endorsed the Olympic movement's brand management strategy for the Sydney Games following a "full debrief" on Olympic sponsorship issues at an IOC meeting in New York.

Ted Leonsis, owner of the NHL's Washington Capitols and president of AOL Interactive Properties Group told delegates at the 23rd annual Sport Summit Trade Show and Conference in New York that "Sport is broken"- but indicated that the internet can fix it.

Craigie Taylor International, the Surrey based sponsorship and PR agency, has been appointed by Beck?s to handle the PR and exploitation programme of it?s Jaguar Racing and Formula 1 sponsorship in the UK.

The head of a leading sport marketing company in Romania has slammed the International Gymnastics Federation (GIF) for failing to allow payment at GIF sanctioned events.