Sponsorship & Marketing
Business

UK-based sports marketing firm specialising in F1 motor racing, Inside Line Media, has reached an agreement with Formula One Administration Limited to produce a behind the scenes programme for the 2001 Formula 1 motor racing season.
Business

The Grand American Road Racing Association has expanded its marketing and public relations efforts with two new appointments.
Media

Diageo PLC, the London-based marketer of alcoholic beverage brands such as Johnnie Walker, Guinness, Smirnoff and Tanqueray, have formulated a Super Bowl strategy to circumvent CBS's ban on hard-liquor ads.
Business

Turner Broadcasting Systems is to sell its poorly performing World Championship Wrestling operation to the founders of the Classic Sports Network, now ESPN Classic.
Sponsorship & Marketing

Brazilian superstar Ronaldo has given evidence at the Brazilian parliamentary investigation into alleged corruption in football ? but refused to disclose details of his contract with Nike.
Sponsorship & Marketing

Arena Football League Properties has appointed David Haney senior vice president, marketing.
Sponsorship & Marketing

Brands Hatch drew the biggest crowd of last year's Superbike world championship, attracting 115,000 fans to the European round in August.
Business

Brand licensing agency Copyright Promotions Licensing Group (CPLG) has appointed Alex Romer as managing director of Copyright Promotions Partners (CPP), CPLG?s joint venture company in Korea.
Business

Comcast-Spectacor, the Philadelphia-based sports and entertainment firm, has purchased three minor league baseball franchises.
Business

The international careers of four of Norway's top players are still hanging in the balance following a last minute hitch over a compromise deal on marketing rights with the Norwegian Football Association.
Events

The Levi's jeans brand is to make its Super Bowl advertising debut with a new multi-part television commercial, online activities and a retail programme.
Sponsorship & Marketing

Manchester United wants to increase sales from its merchandising operation abroad by transferring responsibility for its overseas stores to regional partners with local expertise.
Sponsorship & Marketing

Major League Baseball has granted a youth apparel licence to Campus Designs.
Business

NCAA president Cedric Dempsey has warned the US college sport organisation?s membership that they risk financial disaster unless they balance their books.
Sponsorship & Marketing

Fayetteville, North Carolina has been selected as the first city to be granted a team in the National Basketball Development League (NBDL), the NBA's new minor league.
Sponsorship & Marketing

The Oakland Raider?s first NFL playoff game for seven years could be blighted by the distribution of hundreds of duplicate tickets by the Coliseum?s ticket operation.
Media

Jaguar Racing has unveiled a new PR structure, and appointed Nav Sidhu as manager of communications and public affairs.
Business

Icon Display, the UK-based event signage company has appointed Chalkie White to the role of account director, starting in January 2001.