Sponsorship & Marketing

Tiger Woods has pledged $500,000 for construction of a pavilion at Target House, a temporary residence for families of patients treated at St Jude Children?s Research Hospital in Memphis.

Tennis Canada has appointed Anthony Alfred as regional director, media and public relations.

Double Tour de France winner Lance Armstrong has issued a stinging retort to recent allegations that his US Postal team have been using illegal drugs.

Premier Rugby, the marketing and commercial arm of English First Division Rugby, has signed a #1 million ($1.45m) three-year deal with Sportscard, the rewards-based credit card designed specifically for sports fans.

Member federations of the International Olympic Committee(IOC) have been commenting on the issues raised by the IOC World Conference on Sports and New Media in Lausanne, Switzerland.

The International Olympic Committee (IOC) said it was considering allowing Internet companies to broadcast small sports on the Web.

A leading executive with Olympic TOP sponsors Coca-Cola has called on the IOC and NBC to jointly design a new model for leveraging the advertising power of new media.

Battery firm Energizer has signed a deal to become an international partner of the European Athletic Association Programme of Championship events 2000-2003.

The concluding session of the first day of the IOC Sports and New Media conference re-emphasised the key values of rights exclusivity, but according to Christopher Murray, Chairman of the Entertainment & Technology Dept of O'Melveny & Myers LLP in Los Angeles: "The web has so radically changed the dynamics of publishing, that with one keystroke anyone can download a CD or video and become a pirate".

UFA SPORTS has extended its existing contract with the Croatian Football Association until the year 2008.

Online ticketing company ts.com has made two new senior appointments.

How can rightsholders control the power of new media to distribute valuable content free on the Internet? This was the question that dominated the second session of the IOC new media conference in Lausanne.

Olympic marketing chief Dick Pound has warned the sports world that the internet is not yet the gold medal winner of money-making as business, sporting and New Media chiefs prepared to begin a special conference on online markets on Monday. For the full story see the FEATURES section of sportbusiness.com.

Broadband Sports has partnered with adidas America to create a special area of NBA star Kobe Bryant's official website on AthletesDirect, a division of Broadband Sports, that tells the story behind the advertising campaign for Bryant's new shoe The Kobe.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.