Sponsorship & Marketing
CPLG APPOINTS NEW DIRECTOR OF BRANDS
Copyright Promotions Licensing Group (CPLG), the UK-based entertainment, sports and brand licensing agency, has appointed Martin Lines as Director of Brands.
WORLD SPORTS WINS TV RIGHTS FOR SRI LANKA CRICKET
London and Hong Kong-based international sports marketing group World Sports Group has won the sponsorship and broadcasting rights for cricket matches in Sri Lanka for three years, the local cricket board said.
STEPHEN PEARSON LAUNCHES EUROPEAN NAMING RIGHTS CO
A new sports marketing company, headed by Stephen Pearson, formerly marketing director of TEAM AG and commercial director of the English Premier League, has been launched to develop the market for sports venue naming rights in Europe.
UK HORSERACE MEDIA RIGHTS FIGHT HITS FINAL STRETCH
A race for the media rights to British horse racing has neared the finish as the UK's racecourse body met to pick a winner today to take the spoils of what is expected to be a lucrative interactive TV market.
SFX EXPANDS TEAM, LEAGUE AND VENUE DEPARTMENT
US giant SFX Entertainment is to expand its team, league and venue department of its SFX Sports Group?s marketing division.
INDIAN SOCCER TEAMS FORM BREAKAWAY LEAGUE
India's national soccer federation has called an emergency general meeting after a breakaway association was formed at the weekend, challenging its authority.
CBS AND MITSUBISHI IN HIGH-DEFINITION SPONSORSHIP DEAL
CBS Television and Mitsubishi Digital Electronics America, Inc. (MDEA) have entered into an agreement in which MDEA will sponsor high definition television coverage of the 2000 Thanksgiving Day football game between the New England Patriots and Detroit Lions.
UFA BRAZILIAN DEAL ? FIRM REVEALS DETAILS OF DEAL
UFA Sports has concluded a general marketing contract with the top Brazilian soccer club Vasco da Gama.
UFA SPORTS SIGNS MARKETING DEAL WITH VASCO DA GAMA
German marketing company UFA Sports has signed a 10-year deal with top Brazilian soccer club Vasco da Gama.
MAZDA SIGNS TITLE SPONSORSHIP WITH McGRATH
Mazda North American Operations (MNAO) has inked a title sponsorship deal with Jeremy McGrath's new independently owned Supercross team. Terms of the agreement were not disclosed.
ASIAN PROMOTER FORMS NEW JOINT VENTURE
Asian soccer promoter ProEvents Management Ltd has formed a new joint venture company with Manchester-based sports management company World Sports Solutions Ltd (?WSS?), to represent top European clubs and players in Asia.
SPORTSWORLD MEDIA AGREES MULTI-YEAR SURFING PARTNERSHIP
Sportsworld Media Group (SMG) and the Association of Surfing Professionals (ASP) have agreed plans for a 5-year exclusive media and marketing partnership, intended to re-launch pro' surfing as a globally competitive sports and lifestyle property.
SPORTSWORLD ACQUIRES ACTION SPORTS AGENCY
Sportsworld Media Group, the sports TV production, sponsorship and event marketing company, has acquired Infinite Management Solutions Ltd. (IMS) for A$850,000 ($442,000 ), of which A$450,000 ($234,000) will be paid in Sportsworld shares.
WOMEN?S CLOTHING DEAL FOR NASCAR
Millennium Motorsports is to market a clothing line for female NASCAR fans.
GOLF ORGANISERS SCOOP TOP AWARDS
The Ladies European Tour Enterprises, the commercial arm of the Evian Ladies European Tour, has won three awards for its marketing of The Solheim Cup 2000 at Loch Lomond last month.
NASCAR ELEVATES MARKETING EXECS TO VP POSITIONS
The National Association for Stock Car Auto Racing (NASCAR) has elevated two marketing executives to vice president positions within the sanctioning body.
GALATASARAY MOVES CLOSER TO LISTING OF COMMERCIAL ASSETS
Turkish soccer club Galatasaray Sport Club AS has clarified the terms of the proposed public listing for its media, merchandising rights and advertising businesses.
FORD IN FIRST MAJOR ONLINE CAMPAIGN WITH SPORTAL
Sportal and Ford of Europe have signed a deal to make Ford a key sponsor of the Sportal Network.