Sponsorship & Marketing

Member federations of the International Olympic Committee(IOC) have been commenting on the issues raised by the IOC World Conference on Sports and New Media in Lausanne, Switzerland.

The International Olympic Committee (IOC) said it was considering allowing Internet companies to broadcast small sports on the Web.

A leading executive with Olympic TOP sponsors Coca-Cola has called on the IOC and NBC to jointly design a new model for leveraging the advertising power of new media.

Battery firm Energizer has signed a deal to become an international partner of the European Athletic Association Programme of Championship events 2000-2003.

The concluding session of the first day of the IOC Sports and New Media conference re-emphasised the key values of rights exclusivity, but according to Christopher Murray, Chairman of the Entertainment & Technology Dept of O'Melveny & Myers LLP in Los Angeles: "The web has so radically changed the dynamics of publishing, that with one keystroke anyone can download a CD or video and become a pirate".

UFA SPORTS has extended its existing contract with the Croatian Football Association until the year 2008.

Online ticketing company ts.com has made two new senior appointments.

How can rightsholders control the power of new media to distribute valuable content free on the Internet? This was the question that dominated the second session of the IOC new media conference in Lausanne.

Olympic marketing chief Dick Pound has warned the sports world that the internet is not yet the gold medal winner of money-making as business, sporting and New Media chiefs prepared to begin a special conference on online markets on Monday. For the full story see the FEATURES section of sportbusiness.com.

Broadband Sports has partnered with adidas America to create a special area of NBA star Kobe Bryant's official website on AthletesDirect, a division of Broadband Sports, that tells the story behind the advertising campaign for Bryant's new shoe The Kobe.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

Media technology firm Sportvision has won the 2000 Horizon Award for "Sports Business Technology of the Year".

Sports marketing agency Global Sportnet has become the latest company to join the Virtual Imaging Alliance.

Quokka Sports is slashing its staff by 20 per cent ? and cannot rule out future job cuts.

E-Business solutions firm Computer Associates International has become official platinum sponsor and technology partner for Team Dennis Conner's America's Cup challenge, Stars & Stripes.

Three-time Wimbledon champion Boris Becker has dismissed the year-ending Masters Cup as a meaningless tournament.

Stefan Gehrke has been named head of the new media department of WIGE MEDIA AG in Germany.