Sponsorship & Marketing

German sportswear and equipment maker Adidas-Salomon AG has reported a sharp fall in nine-month net profit but said it was on track to meet its full-year earnings target thanks to strong sales growth.

Host Communications is to collaborate with the University of Kentucky Gatton College of Business and Economics to launch a unique, three-year UK Sports Marketing certification programme in 2001.

Channel 4 has made a joint submission with BSkyB and Arena for the rights to televise British horseracing. The bid is worth a projected #750m over 10 years.

BMCMedia has been appointed by the Walt Disney Internet Group to represent football web site Soccernet, in all major markets in the Asia Pacific region, including Australia, Singapore, Japan, Hong Kong, Peoples Republic of China, India, Malaysia, Taiwan, Indonesia and New Zealand.

The directors of Sport4cast have announced a delay in the expected admission date of Sport4Cast to the Alternative Investment Market, previously scheduled for 3 November 2000.

World cycling chief Hein Verbruggen said the International Cycling Union (UCI) could not be responsible for drug-taking in the sport.

E-commerce sporting goods firm Global Sports has signed a marketing agreement with Excite@Home.

David Cardwell, chairman and co-founder of Copyright Promotions Group (CPG), the sports and brands licensing agency, has been presented with a special Outstanding Achievement Award at the inaugural Licensing Industry Dinner and UK Awards (LIDA).

Francis Baron, chief executive of the English Rugby Union, aims to make England the number one rugby nation in the world as part of the unions soon to be announced 8-year Strategic Plan.

Toyota Motor Corp has revved up its Formula One motor racing plans with the purchase of a majority stake in a Japanese racing circuit.

Beckett.com, the US-based online destination for sports collectibles enthusiasts and the publisher of monthly collectibles magazines, has formed a two-year co-branding agreement with thePit.com, the world's first online sports stock market.

Six-time world champion basketball star Scottie Pippen has teamed up with US telecommunications company Excel Communications to offer the "Scottie Pippen Collector's Series" prepaid calling card.

Wales has submitted a bid to the Professional Golfers' Association (PGA) to host the 2009 Ryder Cup.

Internet holding company First Capital International, Inc. has become an official supplier of timepieces for the Nabisco Championship Golf Tournament for 2001.

Beckett.com, the US-based online destination for sports collectibles enthusiasts and the publisher of monthly collectibles magazines, has formed a two-year co-branding agreement with thePit.com, the world's first online sports stock market.

English cricket has been dealt another devastating sponsor blow after PPP Healthcare decided not to continue its sponsorship of the County Championship.

Research agency, Sponsorship Research International (SRi), has reproduced figures suggesting that this summer?s Euro 2000 soccer tournament was rated only marginally less important by respondents than the Olympic Games.

New Yorkers tuned in to the ?Subway Series? in their millions - generating 25 percent higher ratings in the nation's biggest market than last year- but the Yankees 4-1 defeat of the Mets has not pulled in viewers from other large cities.