Sponsorship & Marketing
CBS AND MITSUBISHI IN HIGH-DEFINITION SPONSORSHIP DEAL
CBS Television and Mitsubishi Digital Electronics America, Inc. (MDEA) have entered into an agreement in which MDEA will sponsor high definition television coverage of the 2000 Thanksgiving Day football game between the New England Patriots and Detroit Lions.
UFA BRAZILIAN DEAL ? FIRM REVEALS DETAILS OF DEAL
UFA Sports has concluded a general marketing contract with the top Brazilian soccer club Vasco da Gama.
UFA SPORTS SIGNS MARKETING DEAL WITH VASCO DA GAMA
German marketing company UFA Sports has signed a 10-year deal with top Brazilian soccer club Vasco da Gama.
MAZDA SIGNS TITLE SPONSORSHIP WITH McGRATH
Mazda North American Operations (MNAO) has inked a title sponsorship deal with Jeremy McGrath's new independently owned Supercross team. Terms of the agreement were not disclosed.
ASIAN PROMOTER FORMS NEW JOINT VENTURE
Asian soccer promoter ProEvents Management Ltd has formed a new joint venture company with Manchester-based sports management company World Sports Solutions Ltd (?WSS?), to represent top European clubs and players in Asia.
SPORTSWORLD MEDIA AGREES MULTI-YEAR SURFING PARTNERSHIP
Sportsworld Media Group (SMG) and the Association of Surfing Professionals (ASP) have agreed plans for a 5-year exclusive media and marketing partnership, intended to re-launch pro' surfing as a globally competitive sports and lifestyle property.
SPORTSWORLD ACQUIRES ACTION SPORTS AGENCY
Sportsworld Media Group, the sports TV production, sponsorship and event marketing company, has acquired Infinite Management Solutions Ltd. (IMS) for A$850,000 ($442,000 ), of which A$450,000 ($234,000) will be paid in Sportsworld shares.
WOMEN?S CLOTHING DEAL FOR NASCAR
Millennium Motorsports is to market a clothing line for female NASCAR fans.
GOLF ORGANISERS SCOOP TOP AWARDS
The Ladies European Tour Enterprises, the commercial arm of the Evian Ladies European Tour, has won three awards for its marketing of The Solheim Cup 2000 at Loch Lomond last month.
NASCAR ELEVATES MARKETING EXECS TO VP POSITIONS
The National Association for Stock Car Auto Racing (NASCAR) has elevated two marketing executives to vice president positions within the sanctioning body.
GALATASARAY MOVES CLOSER TO LISTING OF COMMERCIAL ASSETS
Turkish soccer club Galatasaray Sport Club AS has clarified the terms of the proposed public listing for its media, merchandising rights and advertising businesses.
FORD IN FIRST MAJOR ONLINE CAMPAIGN WITH SPORTAL
Sportal and Ford of Europe have signed a deal to make Ford a key sponsor of the Sportal Network.
CART APPOINTS PR AGENCY
CART has appointed Minneapolis-based public relations agency the Tunheim Group as its public relations agency.
US DRUG CHIEF SAYS CHEATS CAN BE BEATEN
U.S. drug control chief Barry McCaffrey has said that improved random dope tests and wider global research would help beat cheats at the Salt Lake City Winter Olympics in 2002.
KMART TO PULL OUT OF RACING SPONSORSHIPS
Kmart is to pull the plug on its sponsorship of NASCAR and CART racing teams.
BROADBAND SPORTS MAKES WORKFORCE CUTS
US-based sports media company Broadband Sports has laid off 20 percent of its 250-person workforce.
WOODS TO MEET U.S. TOUR HEAD TO COOL CASH ROW
Tiger Woods plans to meet the head of the U.S. PGA Tour to try to end a dispute over marketing and revenues.
MURRAYFIELD FANS TO LISTEN IN ON REF’S CONVERSATIONS
Northern hemisphere rugby union will enter a new era during Saturday's test between Scotland and Australia when conversations between the referee, touch judges, players and a video official will be available to fans for the first time in an international in Europe.