Sponsorship & Marketing
Events

NASCAR has appointed Paul Brooks to oversee a new office that the sanctioning body is opening in Los Angeles to help provide a stronger presence on the West Coast.
Events

An executive hired nine months ago to streamline the US Olympic Committee has resigned, saying he could not carry out his plans.
Media

Japan's Toyota Motor Corp says it will buy a major stake in a motor racing circuit as part of its preparations for a return to Formula One racing in 2002.
Business

Internet-wired young men in the US now spend as much time online as they do watching television, while accessing sports information is the most popular reason young men use the internet, according to a new study.
Sponsorship & Marketing

Major League Baseball has extended its exclusive agreement with MBNA as the official credit card issuer of Major League Baseball.
Events

The sports and entertainment agency RDA Communications has taken on the former Football Association International marketing manager to work on the agency?s international World Wrestling Federation business.
Sponsorship & Marketing

World Wrestling Federation Inc is investing in its international content marketing following a period of growth in its international programme distribution.
Business

Jordan Grand Prix has signed a three-year extension of its support from the IT company that has been associated with the team for over a decade.
Sponsorship & Marketing

The Arena Football League (AFL) board of directors has approved the relocation of the Albany Firebirds from Albany, N.Y., to Indianapolis.
Events

The Gaelic Athletic Association (GAA) has appointed independent London-based advisors Oliver & Ohlbaum to find a purchaser for the federation?s global internet and broadcast rights.
Media

ISL United States and PSP Sports, a US-based sports marketing and media company have signed an agreement to integrate their marketing infrastructure and business relationships.
Media

ESPN Inc., Globosat Programmadora Ltda., and Fox Sports International have reached an agreement to create a new 24-hour total sports network serving Brazil.
Sponsorship & Marketing

Sportal.co.uk has launched the latest development in online soccer statistics.
Sponsorship & Marketing

TiVo, the creators of Personal TV, have signed up NFL greats Joe Montana and Ronnie Lott.
Sponsorship & Marketing

On the eve of the new NBA season, Spalding has launched its biggest ever UK marketing campaign.
Business

Octagon SA (Pty) Ltd., one of South Africa?s largest players in the sports and entertainment marketing business, has scored a hat-trick of successes.
Business

Octagon Marketing has secured a major renewal contract with Europay International to manage their European sponsorship properties.
Media

Heinz P Schurtenberger has left his role of CEO with ISMM Group, the independent sports event media and marketing group for sport federations and other governing bodies.