Sponsorship & Marketing

Premier Rugby, the commercial and marketing arm of English First Division Rugby (EFDR), has made two new key appointments strengthening the team supporting English club rugby.

The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.

The decision of the European Court of Justice to overrule a European Union (EU) directive banning tobacco advertising and sponsorship may cause a rethink throughout professional sport.

Australia's National Rugby League (NRL) has approved the transfer of cash-strapped Auckland Warriors to new owners.

Heineken has launched an extensive new advertising campaign in the UK as part of its on-going support of the Heineken Cup, Europe?s leading club rugby union competition

eToSports.com, the China-based sports industry online network, has contracted US application services provider MyWeb Inc.com to provide a full range of web solutions.

A Swiss court could reopen the race for the world Superbike title this week, or allow American Colin Edwards to celebrate his first world crown.

The Scottish Rugby Union (SRU) has appointed the Sportsworld Media Group as its sponsorship and event management consultants.

The SNAI Group, which has a 75 per cent share of Italy?s betting market, has finalised an agreement with PA Sport, a branch of the Press Association and leading provider of sport information to the UK betting industry.

England Basketball and the National Basketball Association (NBA) have reached an agreement that will allow England Basketball Enterprises to sell NBA and WNBA branded uniforms to basketball clubs and schools throughout the United Kingdom.

Turner Sports has clinched a deal securing the internet rights to NASCAR.

Auckland Warriors, the cash-strapped New Zealand rugby league team, is to be snapped up by Auckland-based entrepreneur Eric Watson.

Michael Schumacher's third Formula One title, secured last weekend at the Japanese Grand Prix, should add around 30 million German marks ($13.37 million) to the driver's already huge yearly income.

Carlton Communications, the UK media company, has made a #400m ($582m) bid for the broadcasting rights to British horseracing, according to UK press reports.

The 32 Commissioners of basketball?s FIBA SuproLeague Office (FSO) have met in Munich to prepare for the launch of the FIBA SuproLeague on October 18.

RJ Reynolds Tobacco Co will sponsor its final Winston 500 next week at Talladega, ending the longest continuous race sponsorship in the history of the NASCAR Winston Cup series.