Sponsorship & Marketing
Sponsorship & Marketing

E-commerce sporting goods firm Global Sports has signed a marketing agreement with Excite@Home.
Sponsorship & Marketing

David Cardwell, chairman and co-founder of Copyright Promotions Group (CPG), the sports and brands licensing agency, has been presented with a special Outstanding Achievement Award at the inaugural Licensing Industry Dinner and UK Awards (LIDA).
Business

Francis Baron, chief executive of the English Rugby Union, aims to make England the number one rugby nation in the world as part of the unions soon to be announced 8-year Strategic Plan.
Sponsorship & Marketing

Toyota Motor Corp has revved up its Formula One motor racing plans with the purchase of a majority stake in a Japanese racing circuit.
Sponsorship & Marketing

Beckett.com, the US-based online destination for sports collectibles enthusiasts and the publisher of monthly collectibles magazines, has formed a two-year co-branding agreement with thePit.com, the world's first online sports stock market.
Business

Six-time world champion basketball star Scottie Pippen has teamed up with US telecommunications company Excel Communications to offer the "Scottie Pippen Collector's Series" prepaid calling card.
Business

Wales has submitted a bid to the Professional Golfers' Association (PGA) to host the 2009 Ryder Cup.
Sponsorship & Marketing

Internet holding company First Capital International, Inc. has become an official supplier of timepieces for the Nabisco Championship Golf Tournament for 2001.
Sponsorship & Marketing

Beckett.com, the US-based online destination for sports collectibles enthusiasts and the publisher of monthly collectibles magazines, has formed a two-year co-branding agreement with thePit.com, the world's first online sports stock market.
Business

English cricket has been dealt another devastating sponsor blow after PPP Healthcare decided not to continue its sponsorship of the County Championship.
Business

Research agency, Sponsorship Research International (SRi), has reproduced figures suggesting that this summer?s Euro 2000 soccer tournament was rated only marginally less important by respondents than the Olympic Games.
Events

New Yorkers tuned in to the ?Subway Series? in their millions - generating 25 percent higher ratings in the nation's biggest market than last year- but the Yankees 4-1 defeat of the Mets has not pulled in viewers from other large cities.
Events

NASCAR has appointed Paul Brooks to oversee a new office that the sanctioning body is opening in Los Angeles to help provide a stronger presence on the West Coast.
Events

An executive hired nine months ago to streamline the US Olympic Committee has resigned, saying he could not carry out his plans.
Media

Japan's Toyota Motor Corp says it will buy a major stake in a motor racing circuit as part of its preparations for a return to Formula One racing in 2002.
Business

Internet-wired young men in the US now spend as much time online as they do watching television, while accessing sports information is the most popular reason young men use the internet, according to a new study.
Sponsorship & Marketing

Major League Baseball has extended its exclusive agreement with MBNA as the official credit card issuer of Major League Baseball.
Events

The sports and entertainment agency RDA Communications has taken on the former Football Association International marketing manager to work on the agency?s international World Wrestling Federation business.