Sponsorship & Marketing

The Brazilian Golf Confederation has signed a five-year rights deal with Brazilian sports marketing company Speed Sports for the country?s first golf tour.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.

Sportsworld Media Group, the sports TV production, sponsorship and event marketing company, has released its financial figures for the year ended June 30, 2000.

Octagon has acquired Movie and Media Sports, the European sports sales and venue marketing company.

German sports marketing agency Global Sportnet has signed a two-year television rights contract with the Greek Football Association.

Toyota Motor Corp, which plans to enter Formula One racing from the 2002 season, is in talks to buy a major stake in Fuji International Speedway, scene of two F1 races in 1976 and 1977, Toyota has said.

Formula One is unlikely to reverse its policy of phasing out tobacco sponsorship following the ruling of a European Court, which overturned European legislation banning tobacco advertising.

Sydney?s two major stadia, the Stadium Australia Group's Stadium Australia and the Sydney Cricket and Sports Ground Trust's Sydney Football Stadium, have become keen commercial rivals.

Ambush marketing was less of an issue in Sydney than at past Olympics but a spat has emerged between major brewers Carlton & United and Lion Nathan.

UK?based venture capitalists 3i have invested #3millon in Sport First - the UK?s only national sports newspaper.

Online sports media company Total Sports, has teamed up with multimedia sports marketing company International Sports Properties (ISP Sports) to expand the Total College Sports Network (TCSN) with seven new collegiate properties.

Silverstone's future as the venue for the British Grand Prix is hanging in the balance.

Major League Baseball has named FCB San Francisco as the agency to handle all integrated advertising communications activities for the upcoming 2001 baseball season.

Virtual technology company Orad Hi-Tec Systems has been recognised with an Emmy Award by the Academy of Television Arts & Sciences.

SportsYA!, the internet portal serving Latin America, Spain and U.S. Hispanic markets, has secured $10 million capital investment in its latest round of financing from investors.

Sportal.co.uk is to sponsor the Two Way TV digital television channel's fantasy sports trading game Armchair Manager.

Zoo Media Corporation has been chosen to host and produce the official Lincoln Rugby League World Cup 2000 web site.

International Sports Wagering Inc (ISWI), the US-based online gambling software firm, has retained Hayden Communications to heighten awareness of the company in the professional investment and media communities.