Sponsorship & Marketing
WWF SIGN TV MARKETING DEAL
World Wrestling Federation Inc is investing in its international content marketing following a period of growth in its international programme distribution.
JORDAN EXTENDS IT COMPANY SPONSORSHIP
Jordan Grand Prix has signed a three-year extension of its support from the IT company that has been associated with the team for over a decade.
INDIANA FIREBIRDS MAKE AFL DEBUT IN 2001
The Arena Football League (AFL) board of directors has approved the relocation of the Albany Firebirds from Albany, N.Y., to Indianapolis.
OLIVER & OHLBAUM ADVISE GAA ON GLOBAL RIGHTS
The Gaelic Athletic Association (GAA) has appointed independent London-based advisors Oliver & Ohlbaum to find a purchaser for the federation?s global internet and broadcast rights.
ISL UNITED STATES PARTNERS PSP SPORTS
ISL United States and PSP Sports, a US-based sports marketing and media company have signed an agreement to integrate their marketing infrastructure and business relationships.
?ESPN FOX SPORTS NETWORK? CREATED FOR BRAZIL
ESPN Inc., Globosat Programmadora Ltda., and Fox Sports International have reached an agreement to create a new 24-hour total sports network serving Brazil.
SPORTAL LAUNCHES UNIQUE EUROPEAN SOCCER RANKINGS
Sportal.co.uk has launched the latest development in online soccer statistics.
TIVO SIGNS UP NFL HALL OF FAMERS
TiVo, the creators of Personal TV, have signed up NFL greats Joe Montana and Ronnie Lott.
SPALDING LAUNCH UK?S BIGGEST BASKETBALL CAMPAIGN
On the eve of the new NBA season, Spalding has launched its biggest ever UK marketing campaign.
HAT-TRICK OF AWARDS FOR OCTAGON SA
Octagon SA (Pty) Ltd., one of South Africa?s largest players in the sports and entertainment marketing business, has scored a hat-trick of successes.
OCTAGON SECURES EUROPAY CONTRACT
Octagon Marketing has secured a major renewal contract with Europay International to manage their European sponsorship properties.
NEW CEO AT THE ISMM GROUP
Heinz P Schurtenberger has left his role of CEO with ISMM Group, the independent sports event media and marketing group for sport federations and other governing bodies.
SKY AND CISCO TEAM UP FOR GRAPHICS PACKAGE
Sky Sports and CISCO Systems have joined forced for the sponsorship and development of Sky Sports? on-screen graphics.
CARIBBEAN BOWLED OVER BY SYNCHRO
The West Indies Cricket Board, in their annual report for IT and ticketing, have acknowledged British-based Synchro Systems Limited.
PREMIER RUGBY STRENGTHEN THEIR TEAM
Premier Rugby, the commercial and marketing arm of English First Division Rugby (EFDR), has made two new key appointments strengthening the team supporting English club rugby.
COLEMAN AND NASCAR ANNOUNCE LICENSING AGREEMENT
The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.
EC VERDICT FORCES MARKETING RETHINK
The decision of the European Court of Justice to overrule a European Union (EU) directive banning tobacco advertising and sponsorship may cause a rethink throughout professional sport.
NRL APPROVES WARRIOR OWNERSHIP SWITCH
Australia's National Rugby League (NRL) has approved the transfer of cash-strapped Auckland Warriors to new owners.