Sponsorship & Marketing

World Wrestling Federation Inc is investing in its international content marketing following a period of growth in its international programme distribution.

Jordan Grand Prix has signed a three-year extension of its support from the IT company that has been associated with the team for over a decade.

The Arena Football League (AFL) board of directors has approved the relocation of the Albany Firebirds from Albany, N.Y., to Indianapolis.

The Gaelic Athletic Association (GAA) has appointed independent London-based advisors Oliver & Ohlbaum to find a purchaser for the federation?s global internet and broadcast rights.

ISL United States and PSP Sports, a US-based sports marketing and media company have signed an agreement to integrate their marketing infrastructure and business relationships.

ESPN Inc., Globosat Programmadora Ltda., and Fox Sports International have reached an agreement to create a new 24-hour total sports network serving Brazil.

Sportal.co.uk has launched the latest development in online soccer statistics.

TiVo, the creators of Personal TV, have signed up NFL greats Joe Montana and Ronnie Lott.

On the eve of the new NBA season, Spalding has launched its biggest ever UK marketing campaign.

Octagon SA (Pty) Ltd., one of South Africa?s largest players in the sports and entertainment marketing business, has scored a hat-trick of successes.

Octagon Marketing has secured a major renewal contract with Europay International to manage their European sponsorship properties.

Heinz P Schurtenberger has left his role of CEO with ISMM Group, the independent sports event media and marketing group for sport federations and other governing bodies.

Sky Sports and CISCO Systems have joined forced for the sponsorship and development of Sky Sports? on-screen graphics.

The West Indies Cricket Board, in their annual report for IT and ticketing, have acknowledged British-based Synchro Systems Limited.

Premier Rugby, the commercial and marketing arm of English First Division Rugby (EFDR), has made two new key appointments strengthening the team supporting English club rugby.

The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.

The decision of the European Court of Justice to overrule a European Union (EU) directive banning tobacco advertising and sponsorship may cause a rethink throughout professional sport.

Australia's National Rugby League (NRL) has approved the transfer of cash-strapped Auckland Warriors to new owners.