Sponsorship & Marketing

A Swiss court could reopen the race for the world Superbike title this week, or allow American Colin Edwards to celebrate his first world crown.

The Scottish Rugby Union (SRU) has appointed the Sportsworld Media Group as its sponsorship and event management consultants.

The SNAI Group, which has a 75 per cent share of Italy?s betting market, has finalised an agreement with PA Sport, a branch of the Press Association and leading provider of sport information to the UK betting industry.

England Basketball and the National Basketball Association (NBA) have reached an agreement that will allow England Basketball Enterprises to sell NBA and WNBA branded uniforms to basketball clubs and schools throughout the United Kingdom.

Turner Sports has clinched a deal securing the internet rights to NASCAR.

Auckland Warriors, the cash-strapped New Zealand rugby league team, is to be snapped up by Auckland-based entrepreneur Eric Watson.

Michael Schumacher's third Formula One title, secured last weekend at the Japanese Grand Prix, should add around 30 million German marks ($13.37 million) to the driver's already huge yearly income.

Carlton Communications, the UK media company, has made a #400m ($582m) bid for the broadcasting rights to British horseracing, according to UK press reports.

The 32 Commissioners of basketball?s FIBA SuproLeague Office (FSO) have met in Munich to prepare for the launch of the FIBA SuproLeague on October 18.

RJ Reynolds Tobacco Co will sponsor its final Winston 500 next week at Talladega, ending the longest continuous race sponsorship in the history of the NASCAR Winston Cup series.

The Brazilian Golf Confederation has signed a five-year rights deal with Brazilian sports marketing company Speed Sports for the country?s first golf tour.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.

Sportsworld Media Group, the sports TV production, sponsorship and event marketing company, has released its financial figures for the year ended June 30, 2000.

Octagon has acquired Movie and Media Sports, the European sports sales and venue marketing company.

German sports marketing agency Global Sportnet has signed a two-year television rights contract with the Greek Football Association.

Toyota Motor Corp, which plans to enter Formula One racing from the 2002 season, is in talks to buy a major stake in Fuji International Speedway, scene of two F1 races in 1976 and 1977, Toyota has said.