Sponsorship & Marketing
SYDNEY STADIA GO HEAD TO HEAD
Sydney?s two major stadia, the Stadium Australia Group's Stadium Australia and the Sydney Cricket and Sports Ground Trust's Sydney Football Stadium, have become keen commercial rivals.
OLYMPIC BEER SPONSOR SUES STADIUM AUSTRALIA RIVAL
Ambush marketing was less of an issue in Sydney than at past Olympics but a spat has emerged between major brewers Carlton & United and Lion Nathan.
SPORT FIRST ATTRACTS #3M INVESTMENT
UK?based venture capitalists 3i have invested #3millon in Sport First - the UK?s only national sports newspaper.
TOTAL SPORTS EXPANDS COLLEGIATE NETWORK
Online sports media company Total Sports, has teamed up with multimedia sports marketing company International Sports Properties (ISP Sports) to expand the Total College Sports Network (TCSN) with seven new collegiate properties.
SILVERSTONE’S FUTURE HANGING IN THE BALANCE
Silverstone's future as the venue for the British Grand Prix is hanging in the balance.
FCB SAN FRANCISCO TO HANDLE MLB AD CAMPAIGNS
Major League Baseball has named FCB San Francisco as the agency to handle all integrated advertising communications activities for the upcoming 2001 baseball season.
ORAD WINS EMMY FOR VIRTUAL TOOLS
Virtual technology company Orad Hi-Tec Systems has been recognised with an Emmy Award by the Academy of Television Arts & Sciences.
SPORTSYA! RAISES $10 MILLION AS COMPANY RESTRUCTURES
SportsYA!, the internet portal serving Latin America, Spain and U.S. Hispanic markets, has secured $10 million capital investment in its latest round of financing from investors.
SPORTAL SPONSORS FANTASY SOCCER GAME
Sportal.co.uk is to sponsor the Two Way TV digital television channel's fantasy sports trading game Armchair Manager.
ZOO MEDIA HOSTS RUGBY LEAGUE WORLD CUP SITE
Zoo Media Corporation has been chosen to host and produce the official Lincoln Rugby League World Cup 2000 web site.
ISWI RENEWS DEAL TO BOOST INVESTMENT AND MEDIA AWARENESS
International Sports Wagering Inc (ISWI), the US-based online gambling software firm, has retained Hayden Communications to heighten awareness of the company in the professional investment and media communities.
GLOBAL OLYMPIC TV RATINGS OFFSET NBC PERFORMANCE
The disappointing ratings for Olympic coverage on NBC in the US have been offset by more encouraging figures around the world.
SA SPORTS BRAND CO BUYS CRICKET CLUB STAKE
Southern African Investments Limited (SAIL), the sporting brands company with stakes in eight South African rugby clubs, a soccer club and a chain of upmarket golf practice centres, has made its first move into professional cricket.
ESPN ASIA EXEC TO HEAD UP ESPN INTERNATIONAL EXPANSION
ESPN has promoted Russell Wolff, senior vice president of programming and event management for ESPN STAR Sport (ESS) in Asia, to senior vice president, ESPN International.
TV AZTECA SCOOPS OLYMPIC AUDIENCE SHARE IN MEXICO
Commercial broadcast coverage of the Sydney Olympic Games in Mexico has been dominated by TV Azteca over it rival company Televisa.
OCTAGON SIGNS UP DOUBLE SWIMMING GOLD MEDALLIST
United States swimming double gold medallist Megan Quann has signed a representation contract with Octagon to handle her professional swimming career.
NIKE?S SWIFTSUIT MAY HIT AUSSIE CONSUMER MARKET
Nike Australia could cash in on the impact of Cathy Freeman?s Olympic 400-metre victory by marketing the ?Swiftsuit? she wore as a retail product.
NIKE ADDS TO APPAREL TEAM
Nike chairman and CEO Phil Knight has named Mindy Grossman as global vice president of apparel.