Sponsorship & Marketing

ISL has signed a 15-year partnership deal with Brazilian soccer club Gremio - the latest stage in its move to establish a firm hold on some of the key clubs in South America.

The UK rugby Lions? Tours Committee and Octagon Marketing has appointed four official travel agents to help fans from the northern hemisphere travel to Australia next year and follow the team.

The marketing rights for the Sydney 2000 Olympic Games will generate an estimated $2.6billion in revenue for the Olympic movement ? a new Games record. See the `FEATURES? section of SportBusiness.com for the full story.

Finnish retailer and kiosk chain Rautakirja has raised its stake in sports management group Jokerit HC Oy by 6.2 percent to 34.4 percent for an undisclosed sum.

The ATP Tour will unveil the latest ad in its "New Balls Please" campaign in tomorrow's edition of USA Today.

Tessco Technologies Inc has been selected by Motorola to market officially-licensed NFL products.

Sports marketing executive Steve Ryan has been named commissioner of the National Professional Soccer League.

Juventus FC have signed up Sportal.com as the club?s exclusive shirt sponsor for the 2000/1 UEFA Champions League and UEFA competitions campaign.

The International Olympic Committee has selected Copyright Control Services (CCS) to provide exclusive internet anti-piracy operations and internet content protection solutions for the 2000 Summer Olympic Games.

Turkish sport marketing agency Sar-an International has added to its soccer portfolio after signing an exclusive TV deal with soccer club Gaziantepspor.

NBC/Quokka Ventures, a joint venture of NBC and Quokka Sports, has launched USOlympicstore.com.

Fred Fried has been appointed marketing division president for SFX's Sports Group.

Almost every person on the planet with access to a television will watch the Sydney Olympics at some time in the next month.

Worldwide Olympic Partner Samsung Electronics has unveiled the centrepiece of its $200 million global marketing campaign and signed an agreement to continue its sponsorship for the 2002 Salt Lake City Winter Games and the Athens Olympic Games in 2004.

Octagon has acquired one of South Africa?s leading sports marketing companies.

Sports goods maker adidas has beaten rival Nike as the brand British consumers associate most with the Olympic Games even though it is not an official sponsor, according to a new survey.