Sponsorship & Marketing
Business

Web currency firm beenz.com has signed its first international sports sponsorship deal.
Business

Global sports goods maker adidas has renewed its sponsorship of soccer's World Cup as part of a marketing drive to stay the world's number one soccer brand.
Business

Forbes magazine has named The Washington Redskins as the NFL's most valuable franchise.
Sponsorship & Marketing

UK-based MV Sports Group has appointed a new sales and marketing director.
Sponsorship & Marketing

Internet search engine Galaxy.com has announced the sports category results of a competition to find the best web site on the net.
Media

Media giant News International has created a new sales channel for sports and leisure goods manufacturers to push their products to market.
Sponsorship & Marketing

Television sales and marketing executive Jorge Enrique Berthely Noguera has joined ESPN International in the new position of affiliate sales director, based in Mexico City.
Business

ESPN.com and Nike.com this fall are launching an online Nike store at ESPN.com - the first anchor store of the ESPN.com Mall - as ESPN.com re-launches its shopping area.
Media

English Football League club Fulham has appointed its first ever female member of the board.
Business

Brazilian soccer legend Pele has set up his own official web site in Portuguese to mark his 60th birthday.
Sponsorship & Marketing

Cornhill Insurance is preparing to bow out as sponsors of English Test cricket after a 22 year association with the English game.
Sponsorship & Marketing

ESPN International has appointed Berthely Noguera, a television sales and marketing executive with 14 years experience in Mexico, to the new position of affiliate sales director in Mexico City.
Business

Yahoo! has signed three agreements to provide live video and audio broadcasts of collegiate sporting events covering 22 colleges and universities on Yahoo! Sports.
Media

Sportal, the global provider of interactive sports content, has signed an extensive multi language sports content distribution deal with Yahoo! Europe.
Media

?The X Games'' is fulfilling the two mandates that prompted ESPN to create them five years ago, according to Variety magazine.
Business

SportsLine.com, publisher of CBS SportsLine.com, and Westwood One/ CBS Radio Sports are to provide live pre-game and post-game coverage of Sunday afternoon NFL Football for the second consecutive year.
Business

The European Commission has accused Britain of undermining the fight against drugs in sport by resisting moves to give the 15-nation European Union power to take decisions on the issue.
Business

The World Wrestling Federation is set for a legal showdown with the World Wildlife Fund over the right to use the initials WWF.