Sponsorship & Marketing
Business

The Professional Bowlers Association (PBA), recently snapped up by a trio of high-tech moguls, announced on Tuesday that it has tapped two former top Nike marketing executives to run the 42-year old league.
Business

Irish cigarette maker Gallaher Ltd has said it is withdrawing its sponsorship of the Benson and Hedges Irish Masters snooker tournament following recent government moves to ban tobacco advertising.
Business

America West has a signed a three-year marketing agreement with Columbus, Ohio's new National Hockey League franchise, the Columbus Blue Jackets.
Sponsorship & Marketing

English first division soccer club Bolton Wanderers has signed up UK-based company TeamCard to create a multifunctional smart-card system for season ticket holders.
Business

Four years after the "Glitch Games" of Atlanta, IBM looks set to end 40 years of Olympic involvement on a high note.
Business

US-based Scheer-Stern Development and The Stadium Game have merged to form ScheerGame Sports Development,LLC, a turnkey sports and entertainment venue development company.
Sponsorship & Marketing

Galaxy Latin America, the company that provides the DirecTV service to Latin America and the Caribbean, has named Jeffrey Whalen as vice president of market planning and management.
Media

London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.
Media

ESPN Internet Group (EIG) generated record traffic in August.
Media

The official Olympic Games internet site has already attracted 7.2 billion hits, surpassing the original estimate of 6.5 billion with six days of competition still remaining.
Events

The NFL?s newest franchise- the Houston Texans -have signed a 10-year radio broadcast deal with Infinity Broadcasting.
Business

The National Basketball Association has signed a new marketing partnership with T-Mobil, the wholly owned subsidiary of Deutsche Telekom.
Business

China's largest mobile phone company has postponed plans to begin charging customers for wireless internet service, citing slack demand.
Business

IOC president Juan Antonio Samaranch and the vice-president and minister for foreign affairs of Greece, George Papandreou, will host a joint press conference on Wednesday in Sydney on the establishment of the International Olympic Truce Centre.
Business

SAIL, the South African sports brand management company, has produced strong interim results for the six-months ended 30 June 2000, pushing up headline earnings per share by 57%.
Media

Swansea Rugby Football Club has appointed Generation Communications Ltd to manage all media and marketing activity relating to the club.
Business

A senior Olympic official paid Sydney a glowing tribute at the midway stage of the Summer Games on Friday for putting on what he said could turn out to be a "magic" Olympics.
Business

Al-Ahram, the Egyptian international media group, has signed a deal with EPSIS to introduce virtual advertising to its soccer broadcasts.