Sponsorship & Marketing
Sponsorship & Marketing

The NHL?s Carolina Hurricanes have hired a former executive with the Edmonton Oilers to oversee the team's marketing efforts and ticket sales.
Sponsorship & Marketing

The head of Sydney's Olympic Village has said a lone attacker rather than an organised terrorist group posed the biggest security threat to next month's Games.
Sponsorship & Marketing

ESPN International is to present live coverage of the South American Basketball Clubs Championship from Venezuala on ESPN Latin America.
Events

InMotion Technologies is to create a website for the TISSOT-UCI Mountain Bike 2000 World Cup Finals in Leysin and Lausanne.
Business

Championship Auto Racing Teams (CART) has launched a new marketing and communications structure intended to channel open-wheel racing more efficiently to its key markets.
Sponsorship & Marketing

IOC president Juan Antonio Samaranch remains confident about the safety of next month's Olympics despite the security scare over a possible plot to blow up a nuclear research reactor in Sydney.
Sponsorship & Marketing

Toyota says it has already secured a number of sponsors ready for its entry into Formula 1 in 2002.
Business

Shirt sponsorship deals in the top five European leagues have risen in cost by 35% over the past 12 months, according to a new report.
Business

Cleaning formula Simple Green is to be the primary sponsor of the CART safety team.
Business

The New England Patriots have sold the naming rights to their new stadium to internet conglomorate CMGI in exchange for at least $114 million over 15 years. The stadium will be called CMGI Field.
Media

Online sports retailer Kitbag has received top marks in a customer satisfaction survey of Open customers using the interactive digital television service, available via UK digital TV.
Events

Octagon Marketing ? a division of sports marketing giant Octagon ? is opening an office in Seoul, Korea.
Events

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.
Business

The X Games in San Francisco has become the focus of ambush marketing tactics by dot com companies keen to impress the valuable ?Generation Y? market.
Media

In an NFL first, the San Diego Chargers are teaming up with marketing companies, JENTEC Interactive and Netgateway's Impact Media Division, to produce multi-media customised compact discs to honour the team's 40-year history in professional football.
Business

Sports marketing giant Octagon, has taken a substantial equity position in Consultants In Sport (CIS), a leading sports marketing company in Belgium and Holland.
Business

The ISMM Group (International Sports Media & Marketing) headquarters is on the move after 18 years in Lucerne.
Business

Orange County based Churm Publishing Company has signed one of its largest sponsorship agreements ever with the Women In Sports Careers Foundation (WISC).