Sponsorship & Marketing
Media

Strong interest in the Olympics is driving up the audience of New Zealand websites, according to research company AC Nielsen.
Business

US television company WorldTel has won the production and distribution rights for cricket matches in Bangladesh for five years.
Media

Virtual technology giant Orad is set to acquire German firm Xync in a deal worth around $15m.
Sponsorship & Marketing

Internet marketing company 3dvillage.com and CART team PacWest Racing Group, have signed an exclusive marketing partnership to create the world's first on-line, interactive 3D race weekend experience.
Sponsorship & Marketing

Expo-sites Inc. has signed a strategic alliance with sporting goods industry publications Sports Trend and Sporting Goods Dealer.
Sponsorship & Marketing

Trans World International [TWI] - the programming arm of IMG -has been commissioned by UEFA to produce thirty, one-hour magazine shows, reflecting this season's UEFA Champions League.
Business

Wireless Group, the UK radio company, has received a turnover boost from the relaunch of Talk Radio as TalkSport.
Business

European Rugby Cup Ltd (ERC) has signed a five-year partnership deal with the Paris-based sports marketing agency Havas Advertising Sports.
Sponsorship & Marketing

Tiger Woods, who last week extended his marketing tie with sports gear giant Nike in one of the biggest endorsement packages ever, may surpass Babe Ruth, Michael Jordan or Pele as a celebrity endorser.
Sponsorship & Marketing

Online sports network Rivals.net has appointed its first marketing director.
Events

Steve Miller, previously head of marketing of hosting company, Virtual Internet plc, has joined the e-comsport group as marketing manager.
Business

ISL has signed a 15-year partnership deal with Brazilian soccer club Gremio - the latest stage in its move to establish a firm hold on some of the key clubs in South America.
Sponsorship & Marketing

The UK rugby Lions? Tours Committee and Octagon Marketing has appointed four official travel agents to help fans from the northern hemisphere travel to Australia next year and follow the team.
Sponsorship & Marketing

The marketing rights for the Sydney 2000 Olympic Games will generate an estimated $2.6billion in revenue for the Olympic movement ? a new Games record. See the `FEATURES? section of SportBusiness.com for the full story.
Sponsorship & Marketing

Finnish retailer and kiosk chain Rautakirja has raised its stake in sports management group Jokerit HC Oy by 6.2 percent to 34.4 percent for an undisclosed sum.
Business

The ATP Tour will unveil the latest ad in its "New Balls Please" campaign in tomorrow's edition of USA Today.
Sponsorship & Marketing

Tessco Technologies Inc has been selected by Motorola to market officially-licensed NFL products.
Sponsorship & Marketing

Sports marketing executive Steve Ryan has been named commissioner of the National Professional Soccer League.