Sponsorship & Marketing
SPORTAL TO SPONSOR JUVENTUS IN UEFA COMPETITIONS
Juventus FC have signed up Sportal.com as the club?s exclusive shirt sponsor for the 2000/1 UEFA Champions League and UEFA competitions campaign.
COPYRIGHT CONTROL SERVICES PROVIDES OLYMPIC CONTENT PROTECTION
The International Olympic Committee has selected Copyright Control Services (CCS) to provide exclusive internet anti-piracy operations and internet content protection solutions for the 2000 Summer Olympic Games.
SAR-AN SIGN NINTH TURKISH TV DEAL
Turkish sport marketing agency Sar-an International has added to its soccer portfolio after signing an exclusive TV deal with soccer club Gaziantepspor.
ONLINE OLYMPIC STORE GOES LIVE
NBC/Quokka Ventures, a joint venture of NBC and Quokka Sports, has launched USOlympicstore.com.
FRIED NEW CHIEF AT SFX SPORTS GROUP
Fred Fried has been appointed marketing division president for SFX's Sports Group.
SYDNEY GAMES TO BE WATCHED BY 3.7 BILLION PEOPLE
Almost every person on the planet with access to a television will watch the Sydney Olympics at some time in the next month.
SAMSUNG RENEWS OLYMPIC SPONSORSHIP
Worldwide Olympic Partner Samsung Electronics has unveiled the centrepiece of its $200 million global marketing campaign and signed an agreement to continue its sponsorship for the 2002 Salt Lake City Winter Games and the Athens Olympic Games in 2004.
OCTAGON ACQUIRE SOUTH AFRICAN SPORTS MARKETING FIRM
Octagon has acquired one of South Africa?s leading sports marketing companies.
ADIDAS BEATS OFFICIAL OLYMPIC SPONSOR NIKE-SURVEY
Sports goods maker adidas has beaten rival Nike as the brand British consumers associate most with the Olympic Games even though it is not an official sponsor, according to a new survey.
WEB FIRM SPONSORS FORMULA 3 DRIVER
Web currency firm beenz.com has signed its first international sports sponsorship deal.
ADIDAS RENEWS SOCCER WORLD CUP SPONSORSHIP
Global sports goods maker adidas has renewed its sponsorship of soccer's World Cup as part of a marketing drive to stay the world's number one soccer brand.
FORBES NAMES REDSKINS AS MOST VALUABLE FRANCHISE
Forbes magazine has named The Washington Redskins as the NFL's most valuable franchise.
SPORTS GROUP RECRUITS NEW SALES DIRECTOR
UK-based MV Sports Group has appointed a new sales and marketing director.
CBS SPORTSLINE TOPS GALAXY.COM POLL
Internet search engine Galaxy.com has announced the sports category results of a competition to find the best web site on the net.
NEWS INTERNATIONAL CREATE NEW ONLINE SALES OPPORTUNITIES
Media giant News International has created a new sales channel for sports and leisure goods manufacturers to push their products to market.
ESPN RECRUITS NEW SALES DIRECTOR
Television sales and marketing executive Jorge Enrique Berthely Noguera has joined ESPN International in the new position of affiliate sales director, based in Mexico City.
NIKE AND ESPN JOIN FORCES ONLINE
ESPN.com and Nike.com this fall are launching an online Nike store at ESPN.com - the first anchor store of the ESPN.com Mall - as ESPN.com re-launches its shopping area.
TOP SLOT FOR FEMALE FIRST AT FULHAM
English Football League club Fulham has appointed its first ever female member of the board.