Sponsorship & Marketing

The NHL is gearing up for the start of its regular season with a two-game series to be staged in Japan.

Wilson Sporting Goods and the NFL have renewed their licensing agreement.

Escalating steel prices could create havoc with the construction budget of two major new stadium builds in the US.

CBS SportsLine.com's fantasy football games are to be branded "courtesy of Miller Lite", following Miller Lite?s agreement to become presenting sponsor.

FIFA World Cup 2006 co-hosts South Korea is seeking to revise its tourism policy after a report suggested that the country?s hosting of major sport events in the past had not led to greater popularity as a tourist venue.

Preparations for the Dodge return to NASCAR Winston Cup are quickening with fewer than 200 days left in Dodge?s countdown to Daytona 500 - and marketing and publicity plans already well-advanced.

The Commonwealth Bank of Australia and Queensland-based sports event marketing firm Harte International have launched a new joint credit card venture aimed at golfers.

Britannica.com is supplying extensive digital content to the Sydney Organising Committee of the Olympics Games (SOCOG), for use on Olympics.com, the official site of the Sydney 2000 Olympic Games, the company and SOCOG announced today.

A brawl has erupted between the National Hockey League and the Canadian Wildlife Federation over the "Wild" trademark.

The Australian Grand Prix will be staged in Melbourne until 2010 after the Australian Grand Prix Corporation signed a four-year extension of its existing deal.

The official 2000 US Open web site, www.usopen.org, has gone live allowing tennis fans from around the world to experience the action wherever they are, at any time.

Mi Services Group, the IT solutions and services organisation, has become associate sponsor of the Newcastle Falcons rugby club throughout the 2000/2001 Zurich Premier Season.

A study has found that English football fans had difficulty identifying the 12 official sponsors of Euro 2000 from other football-related sponsors.

Portugese soccer club Benfica and sports marketing agency Global Sportnet have signed an exclusive marketing deal for the club?s television rights to home matches.

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

The Promotion Marketing Association, the trade association representing the multi-billion dollar promotion marketing industry, has named ESPN as Promotion Marketer of the Year.