Sponsorship & Marketing
Business

ISL has signed a 15-year partnership deal with Brazilian soccer club Gremio - the latest stage in its move to establish a firm hold on some of the key clubs in South America.
Sponsorship & Marketing

The UK rugby Lions? Tours Committee and Octagon Marketing has appointed four official travel agents to help fans from the northern hemisphere travel to Australia next year and follow the team.
Sponsorship & Marketing

The marketing rights for the Sydney 2000 Olympic Games will generate an estimated $2.6billion in revenue for the Olympic movement ? a new Games record. See the `FEATURES? section of SportBusiness.com for the full story.
Sponsorship & Marketing

Finnish retailer and kiosk chain Rautakirja has raised its stake in sports management group Jokerit HC Oy by 6.2 percent to 34.4 percent for an undisclosed sum.
Business

The ATP Tour will unveil the latest ad in its "New Balls Please" campaign in tomorrow's edition of USA Today.
Sponsorship & Marketing

Tessco Technologies Inc has been selected by Motorola to market officially-licensed NFL products.
Sponsorship & Marketing

Sports marketing executive Steve Ryan has been named commissioner of the National Professional Soccer League.
Business

Juventus FC have signed up Sportal.com as the club?s exclusive shirt sponsor for the 2000/1 UEFA Champions League and UEFA competitions campaign.
Events

The International Olympic Committee has selected Copyright Control Services (CCS) to provide exclusive internet anti-piracy operations and internet content protection solutions for the 2000 Summer Olympic Games.
Sponsorship & Marketing

Turkish sport marketing agency Sar-an International has added to its soccer portfolio after signing an exclusive TV deal with soccer club Gaziantepspor.
Sponsorship & Marketing

NBC/Quokka Ventures, a joint venture of NBC and Quokka Sports, has launched USOlympicstore.com.
Sponsorship & Marketing

Fred Fried has been appointed marketing division president for SFX's Sports Group.
Business

Almost every person on the planet with access to a television will watch the Sydney Olympics at some time in the next month.
Business

Worldwide Olympic Partner Samsung Electronics has unveiled the centrepiece of its $200 million global marketing campaign and signed an agreement to continue its sponsorship for the 2002 Salt Lake City Winter Games and the Athens Olympic Games in 2004.
Events

Octagon has acquired one of South Africa?s leading sports marketing companies.
Sponsorship & Marketing

Sports goods maker adidas has beaten rival Nike as the brand British consumers associate most with the Olympic Games even though it is not an official sponsor, according to a new survey.
Business

Web currency firm beenz.com has signed its first international sports sponsorship deal.
Business

Global sports goods maker adidas has renewed its sponsorship of soccer's World Cup as part of a marketing drive to stay the world's number one soccer brand.