Sponsorship & Marketing

Cornhill Insurance is preparing to bow out as sponsors of English Test cricket after a 22 year association with the English game.

ESPN International has appointed Berthely Noguera, a television sales and marketing executive with 14 years experience in Mexico, to the new position of affiliate sales director in Mexico City.

Yahoo! has signed three agreements to provide live video and audio broadcasts of collegiate sporting events covering 22 colleges and universities on Yahoo! Sports.

Sportal, the global provider of interactive sports content, has signed an extensive multi language sports content distribution deal with Yahoo! Europe.

?The X Games'' is fulfilling the two mandates that prompted ESPN to create them five years ago, according to Variety magazine.

SportsLine.com, publisher of CBS SportsLine.com, and Westwood One/ CBS Radio Sports are to provide live pre-game and post-game coverage of Sunday afternoon NFL Football for the second consecutive year.

The European Commission has accused Britain of undermining the fight against drugs in sport by resisting moves to give the 15-nation European Union power to take decisions on the issue.

The World Wrestling Federation is set for a legal showdown with the World Wildlife Fund over the right to use the initials WWF.

The NHL?s Carolina Hurricanes have hired a former executive with the Edmonton Oilers to oversee the team's marketing efforts and ticket sales.

The head of Sydney's Olympic Village has said a lone attacker rather than an organised terrorist group posed the biggest security threat to next month's Games.

ESPN International is to present live coverage of the South American Basketball Clubs Championship from Venezuala on ESPN Latin America.

InMotion Technologies is to create a website for the TISSOT-UCI Mountain Bike 2000 World Cup Finals in Leysin and Lausanne.

Championship Auto Racing Teams (CART) has launched a new marketing and communications structure intended to channel open-wheel racing more efficiently to its key markets.

IOC president Juan Antonio Samaranch remains confident about the safety of next month's Olympics despite the security scare over a possible plot to blow up a nuclear research reactor in Sydney.

Toyota says it has already secured a number of sponsors ready for its entry into Formula 1 in 2002.

Shirt sponsorship deals in the top five European leagues have risen in cost by 35% over the past 12 months, according to a new report.

Cleaning formula Simple Green is to be the primary sponsor of the CART safety team.

The New England Patriots have sold the naming rights to their new stadium to internet conglomorate CMGI in exchange for at least $114 million over 15 years. The stadium will be called CMGI Field.