Sponsorship & Marketing

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.

The X Games in San Francisco has become the focus of ambush marketing tactics by dot com companies keen to impress the valuable ?Generation Y? market.

In an NFL first, the San Diego Chargers are teaming up with marketing companies, JENTEC Interactive and Netgateway's Impact Media Division, to produce multi-media customised compact discs to honour the team's 40-year history in professional football.

Sports marketing giant Octagon, has taken a substantial equity position in Consultants In Sport (CIS), a leading sports marketing company in Belgium and Holland.

The ISMM Group (International Sports Media & Marketing) headquarters is on the move after 18 years in Lucerne.

Orange County based Churm Publishing Company has signed one of its largest sponsorship agreements ever with the Women In Sports Careers Foundation (WISC).

Research and evaluation specialist S-Comm is expanding its support office in Sweden with three new staff members.

Travelocity.com and the Dallas Mavericks have joined forces to launch a new sports marketing promotion.

The NHL is gearing up for the start of its regular season with a two-game series to be staged in Japan.

Wilson Sporting Goods and the NFL have renewed their licensing agreement.

Escalating steel prices could create havoc with the construction budget of two major new stadium builds in the US.

CBS SportsLine.com's fantasy football games are to be branded "courtesy of Miller Lite", following Miller Lite?s agreement to become presenting sponsor.

FIFA World Cup 2006 co-hosts South Korea is seeking to revise its tourism policy after a report suggested that the country?s hosting of major sport events in the past had not led to greater popularity as a tourist venue.

Preparations for the Dodge return to NASCAR Winston Cup are quickening with fewer than 200 days left in Dodge?s countdown to Daytona 500 - and marketing and publicity plans already well-advanced.

The Commonwealth Bank of Australia and Queensland-based sports event marketing firm Harte International have launched a new joint credit card venture aimed at golfers.

Britannica.com is supplying extensive digital content to the Sydney Organising Committee of the Olympics Games (SOCOG), for use on Olympics.com, the official site of the Sydney 2000 Olympic Games, the company and SOCOG announced today.