Sponsorship & Marketing

PrimeShot.com, the professional event photography service, is to partner the Baltimore Ravens to capture film of fans enjoying memorable moments at Ravens training camp, special events and all PSINet Stadium Ravens games.

Australian companies aim to learn from the mistakes made by sponsors dealing with the Sydney Organising Committee for the Olympic Games (SOCOG), in anticipation of another major international sporting event hosted by an Australian city next year.

The International Olympic Committee has dismissed complaints about restrictions on foreign television access to the Sydney Olympics as "a storm in a tea cup".

Money-losing Teleglobe Inc. has said it will end its sponsorship agreement with Formula One auto racing team British American Racing (BAR) at the end of the current season.

Coca-Cola, one of the biggest names in sports sponsorship, is in talks with some of Formula One's top teams, believed to include Benetton and Jordan, with the aim of entering F1 racing sponsorship for the first time.

EPSN Star Sports has appointed Mike Kerr to the newly created position of senior manager, integrated sales.

The fabled Montreal Canadiens, the hockey team that has won more Stanley Cup championships than any other, has drawn the attention of several would-be buyers since brewer Molson Inc. put the team up for sale last month.

Quokka Sports and online outdoor gear firm PlanetOutdoors, have forged a strategic e-commerce alliance by which PlanetOutdoors will power the commerce functions for MountainZone.com.

Latest figures on the internet have shown a dramatic rise in popularity for sports sites.

Australian media have demanded urgent action to solve air traffic control and baggage handling problems at Sydney Airport before hundreds of thousands of people flood through there for the Sydney Olympics.

Natal Rugby Union has become the first South African venue to select the Talent Arena Sports Management software from UK-based Software4Sport.

SportsLine.com, the online sports media company and publisher of CBS SportsLine.com, has reached an agreement with the NFL for SportsLine.com to produce Superbowl.com and be the exclusive provider of the official fantasy football products for the NFL.

SportingAuction.com, the online auction site for new brand-name goods, and The Sporting News Online (TSN) have launched a co-branded auction site that will allow visitors to TSN's website to bid on sports equipment from SportingAuction.

With one month to go before the kick-off of rugby union?s Welsh-Scottish league, a sponsor is still nowhere to be found, despite the best efforts of international marketing firm IMG

The Indian team for the Olympic Games 2000 will be sponsored by Samsung, the information technology and telecommunications company, which is spending about $200 million in 40 countries on its Sydney Games marketing programme.

Strategic Research Institute NY has scheduled the "6th Annual Sports Marketing & Sponsorship Forum" at the Marriott Marquis on September 25-26, 2000.

CART team Newman/Haas Racing has formed a strategic alliance with high-tech company Xolia.com.

Evander "The Real Deal" Holyfield will be wearing the logo of a minority-owned family-orientated cable network on his shorts when he next steps into the ring on August 12th.